Insights

Optimizing Financial Affiliate Marketing Strategies During Volatility

As newcomers like neo-banks and cryptocurrency firms pave their way in the fintech world, financial brands are wondering which innovations to focus on this year and in 2023.
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News

The 2023 mThink Blue Book Survey is Now Open

We’re excited to announce that this year’s annual mThink Blue Book survey is now open!
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Publisher Spotlight: Wickfire
Insights

Publisher Spotlight – Wickfire

Rakuten Advertising recently had the opportunity to speak with Wickfire to learn more about its background in the affiliate space, the key strategies that lead to its success, and what sets it apart from the other publishers in the industry. Read below to learn how Wickfire started, where it is now, and where it’s going.
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News

2023 Golden Link Award Finalists!

We are honored to announce the 2023 Golden Link Award finalists! A huge congratulations to everyone nominated. Rakuten Advertising is thrilled to announce that the Golden Link Awards will be held in person this year at our annual DealMaker event in La Quinta, California on May 1st.
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Pre-Holiday Shopping Trends 2023 Hero
Insights

Pre-Holiday 2023 Shopping Trends and Insights

Now that we've entered the 2023 holiday shopping season we are exploring key trends and insights into pre-holiday shopping trends. Despite economic changes, holiday spending remains strong, with an increasing trend towards early shopping.
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2024 Golden Link Award Winners Hero
Events

2024 Golden Link Awards: Winners Revealed!

Our inaugural Rakuten Optimism Golden Link Awards were held in Carlsbad, California on May 29th, 2024. Hosted by comedian Preacher Lawson, the event brought together some of the best and brightest in the performance and digital marketing industries. We celebrated their outstanding achievements, their collaboration, creativity, and innovative partnerships that have set new standards in our industry!
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Marketing Strategies

How to Get More Out of Your Affiliate Program Using Trademark Plus

Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies.
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Marketing Strategies

How Marketers Can Overcome Intelligent Tracking Prevention and Regulations Challenges

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.
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Marketing Strategies

Buy-Now Pay-Later and the Affiliate Channel

Buy-now pay-later solutions have risen in popularity over recent years and are now turning to the affiliate channel to enhance partnerships with brands and create loyalty with consumers.
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Marketing Strategies

RAIC Insights: A Publishers Wishlist for Q4 

The busiest shopping quarter of the year is now upon us, and both publishers and advertisers are looking to ensure they do everything they can to drive optimal performance.
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News

Rakuten Advertising Wins at the IPMAs 2021

Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising was proud to take home four major awards and highly commended in seven categories at Monday’s ceremony in London.
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News

Announcing the Rakuten Advertising 2022 Preferred & Platinum Agency Partners

From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships – success.
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