Insights

Click Frenzy 2023: Aussies spend big on day one

November ushers in the festive shopping season, with Click Frenzy already behind us and Black Friday and Cyber Monday approaching. Shoppers are increasingly mindful of their spending due to rising living costs. Click Frenzy 2023 revealed a strong start, with a 28% YoY sales increase on day one. Aussies are prioritising travel with accommodation as the top category, gearing up for the holiday season. Read on to find out more.
Read more
Events

Shortlist Announced for the APAC Golden Link Awards 2024

The Rakuten Advertising Golden Link Awards celebrate and showcase our advertisers, publishers and agencies who are out-delivering on their objectives to drive next-level performance. Read on to learn who has made the shortlist!
Read more
News

Consumers, Commerce and COVID-19: Adjusting to the “New Normal”

The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we progress through the third month of the COVID-19 pandemic.
Read more
Insights

Black Friday outperforms Click Frenzy in Asia-Pacific

Rakuten Advertising’s network data reveals that Asia-Pacific consumers were well-prepared for a shopping spree ahead of Black Friday and interests in luxury products remains strong beyond Cyber Weekend. 
Read more
News

2021 Global Retail Events

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.
Read more
News

Rakuten Advertising Appoints New Leadership

Rakuten Advertising is proud to announce that Rakhee Jogia has been appointed to the International Managing Director's role.
Read more
Insights

2022 Media & Performance Marketing Trends

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown.
Read more
Events

DealMaker Sponsor Spotlight: Afterpay

Afterpay is a global buy-now pay-later platform that allows customers to take control of their budget by splitting payments in four fortnightly instalments.
Read more
Marketing Strategies

Singles’ Day 2022 Recap

Singles’ Day 2022 has come and gone. While China’s e-commerce giants, Alibaba and JD.com, chose not to disclose their sales figures this year—for the first time since Singles’ Day’s inception—our in-house analysts have closely monitored and uncovered trends from across the Asia-Pacific (APAC) region.
Read more
Publisher Spotlight: Ashley Hardy, Business Development, Media at Klarna
Insights

Publisher Spotlight: Klarna

You might know Klarna as a buy now, pay later company, but they’re so much more than that. Read our latest spotlight and hear first-hand how the Klarna team are reinventing how people shop.
Read more
News

Stuart McLennan joins Rakuten Advertising as Senior Vice President of APAC

Rakuten Advertising is excited to announce the appointment of Stuart McLennan to the position of Senior Vice President of APAC.
Read more
Marketing Strategies

Publisher Spotlight: Honey

Rakuten Advertising caught up with Celiena Adcock, Head of GTM & Global Business Marketing at Honey, to talk about how its shopping community has helped advertisers drive incremental sales, increase their AOV and discover and retain higher value customers.
Read more