Search results for: 'affiliate'
Showing 115 results
October 2, 2023
Marketing Strategies RAIC Insights: Dispelling affiliate marketing myths – part 1
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!
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June 9, 2021
Events Reflections from RAIC
The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago.
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March 4, 2021
News Benefits of Affiliate Marketing
Affiliate marketing is one of the oldest forms of advertising, yet brands are only just beginning to recognise the channel’s true value.
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December 14, 2023
Marketing Strategies GA4 and Affiliate Marketing: How to Navigate Changing Attribution Models
Uncover the seismic shift in analytics as GA4 takes the stage, altering the game for the affiliate marketing industry. Our latest blog post explores the repercussions of GA4's move from a last-click to a data-driven attribution model. Discover how Rakuten Advertising navigates these changes, offering reliable methodologies, additional tools, and collaborative solutions.
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July 12, 2023
News Unlock game-changing insights with Affiliate Conversion Journey
Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.
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September 21, 2023
Marketing Strategies RAIC Insights: Demonstrating how a strong and profitable affiliate program delivers brand goals
The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Rafael Bonfa, Senior Performance and Affiliate Manager, US and Brazil at AliExpress, outlines how to get C-suite buy-in for affiliate marketing.
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June 9, 2020
Insights IAB Affiliate Marketing Handbook 2020
The affiliate industry has changed significantly in the last 5 years. Wind the clock back, and the affiliate channel sat on the periphery of the traditional marketing mix - and if you worked in the channel, it’s likely that explaining what you did to friends and family was met with blank faces.
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May 8, 2023
News Audience Engine: Making personalisation and segmentation simple
We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionise the industry, Audience Engine.
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October 10, 2023
Insights Affiliate Insights for Publishers: Preparing for Q4 in an ever-shifting e-commerce landscape
A lot has happened in the world of e-commerce over recent years. For affiliate publishers, it can be hard to keep track of the shifting consumer behaviours and advertiser needs. As we step into Q4, and the annual retail frenzy peak, our experts share the latest insights and strategies to help publishers exceed their goals this shopping season.
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September 15, 2021
Insights Building High-Performance Affiliate Marketing Programs
Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey.
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May 29, 2023
Marketing Strategies Outperform With Full-funnel Affiliate Strategies
Some would have you believe that affiliate marketing is a bottom-of-the-funnel, last-click strategy for pushing out your latest discounts – technically, that’s not true. Affiliate is a channel proven to help increase conversions and a fantastic way to reach savvy shoppers. But it’s also so much more than that.
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May 15, 2024
Marketing Strategies Time to Fix Your Affiliate Buying Funnel #1: The “Blown Out Umbrella”
In the competitive affiliate advertising landscape, it’s critical for a brand to have a program that carries the customer from awareness to the finish line of conversion—from the top of their customer journey or buying funnel to the magic moment they click “buy now.”
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