[Whitepaper] Understanding and Responding to Data Breaches Under GDPR
GDPR is here, and organizations need to know how to respond to the threat of data breaches. Learn how to be prepared should you experience a data breach in this […]Read More
Rakuten Marketing Launches New CMP to Gain Uniform Signal for Consumer Consent under GDPR
Rakuten Marketing has released its consumer management platform to help advertisers, publishers and brands achieve a uniform consent signal to gather and process consumer data.Read More
Whitepaper: Defining the GDPR Impact on Digital Advertising
Be sure to download the first Rakuten Marketing GDPR Whitepaper reviewing U.S. compliance framework for the General Data Protection Regulation.Read More
GDPR Consumer Study: What Do Customers Want to Hear Before Consenting?
GDPR is less than two months away, and digital advertisers must ask themselves not only how they can be GDPR-compliant, but how they can continue to provide an excellent digital […]Read More
Defining Consent in a Post-GDPR World and Why You Should Use It
When it comes to the GDPR, Rakuten Marketing encourages publishers and advertisers to gain consent rather than relying on legitimate interest to increase consumer experience and gain higher performance results!Read More
How marketers can overcome ITP and regulation challenges
Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]Read More
What is CCPA and How Can Your Business Ensure Compliance?
The California Consumer Privacy Act, better known as CCPA, was enacted in 2018 and provides new privacy rights to consumers living in California. This and other consumer data and privacy […]Read More