GDPR is here, and organizations need to know how to respond to the threat of data breaches. Learn how to be prepared should you experience a data breach in this […]

Rakuten Marketing has released its consumer management platform to help advertisers, publishers and brands achieve a uniform consent signal to gather and process consumer data. 

Be sure to download the first Rakuten Marketing GDPR Whitepaper reviewing U.S. compliance framework for the General Data Protection Regulation.

GDPR is less than two months away, and digital advertisers must ask themselves not only how they can be GDPR-compliant, but how they can continue to provide an excellent digital […]

The GDPR is no joke, yet there are still so many people that still don’t fully understand it. So, we have put together a list of the most asked questions […]

When it comes to the GDPR, Rakuten Marketing encourages publishers and advertisers to gain consent rather than relying on legitimate interest to increase consumer experience and gain higher performance results!

Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from. As mobile continues its rise […]

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking […]

The California Consumer Privacy Act, better known as CCPA, was enacted in 2018 and provides new privacy rights to consumers living in California. This and other consumer data and privacy […]

Brands have until July 1, 2020 to ensure full compliance with the latest data privacy law, California Consumer Privacy Act (CCPA) that went into effect January 1, 2020. For this […]