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Unlock the key to Award-Winning Full-Funnel Strategies! Discover the secrets behind Rakuten Advertising's top-performing marketing strategies that have secured prestigious awards across the globe. Elevate your marketing game and achieve success throughout the entire funnel. 

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking, giving you the tools to outthink the market and deliver campaigns that outperform for your business. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them.

Discover the benefits of cross-border shopping with Canadian online retailers for American consumers, ranging from favourable exchange rates to one-of-a-kind products. Join us as we dive into expert affiliate strategies to overcome common challenges and smoothly navigate the cross-border shopping terrain in our latest blog.

DealMaker Canada was a complete success with a record-breaking number of top advertisers, publishers, and agencies coming together for a day of networking and discussions. Attendees enjoyed a day full of meetings, insightful content, and dealmaking in our last DealMaker event of the year. Read the full blog now to hear more!

We recently released a comprehensive 18-month study, surveying 15,000+ online shoppers on their habits when buying online, with a focus on online coupons and rewards, cashback sites, budget planning, and online shopping behaviours. In the first part of our three-part series, we unveil the prominence of coupons in the ever-evolving landscape of shopper preferences.