Marketing Strategies

3 Reasons to Launch an In-Store Affiliate Campaign Right Now

Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores.  
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News

Rakuten Advertising’s Insights and Analytics Portal Helps You Act on Trends Quickly

Identifying and acting on trends within your digital marketing channels is crucial to staying ahead in today’s hyper competitive online world.
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News

Publisher Spotlight: Smarter Loans

Smarter Loans (SID: 3753065) is Canada’s loan comparison website and financial directory. Launched in 2016, we currently work with over 50 of the top financial brands in Canada, including banks, credit unions and fintech companies.
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Insights

Publisher Spotlight: Student Price Card (SPC)

SPC is Canada’s largest student coalition loyalty program. For only $10 per year, students gain access to over 450 offers available in-store, online or both with their membership.
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Two hikers with backpacks raise joined hands on a rocky cliff, overlooking a winding blue fjord between steep granite mountains under a partly cloudy sky.
Insights

How Americans Shop and Book Travel Now: the Signals US Marketers Can’t Ignore

Americans are booking boldly and demanding obvious value. Our latest survey reveals who really sways decisions (think Google Reviews and creators), when they convert (often inside a month), and where they buy—plus the partner plays that turn intent into revenue.
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Golden Link Award Statues
News

2025 Rakuten Optimism Golden Link Awards: Winners Revealed!

Our Rakuten Optimism Golden Link Awards were held in Carlsbad, California, on May 28th, 2025. Hosted by comedian Adam Mamawala, the event brought together some of the best and brightest in the performance and digital marketing industries. We celebrated their outstanding achievements, their collaboration, creativity, and innovative partnerships that have set new standards in our industry!
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A row of sleek, gold-colored award trophies with an abstract, elongated human figure design, all lined up on a table with black tablecloths. The background is softly lit, suggesting an event or awards ceremony setting.
Events

2025 Rakuten Optimism Golden Link Awards | Finalists Announced

We are honored to announce the 2025 Rakuten Optimism Golden Link Award finalists! A huge congratulations to everyone nominated. Rakuten is thrilled to announce that the Golden Link Awards will be held in person this year at Optimism in May 2025.
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Events

DealMaker USA 2023 – Registration Now Open!

It’s time! Everyone’s favorite performance marketing conference is back again! We are thrilled to announce that our performance marketing community can connect once again this year at Rakuten Advertising’s DealMaker USA 2023!
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Insights

Planning for Prime Day: Strategies for Reaching New Customers

Amazon Prime Day, also known as the “Black Friday in July” shopping day is just around the corner on Tuesday, July 12th, and Wednesday, July 13th.  
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Insights

Affiliate Trends for Summer – From Graduation to Back-to-School

Summers fly by, that’s no question, but with the huge number of graduation ceremonies, parties, and the eventual back-to-school panic, they can fly by even quicker.
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Marketing Strategies

Building Marketing Strategies for the Financial Industry 

This year’s boom of the fintech IPO market led companies across financial, insurance, and mortgage sectors to shift more focus towards digitizing their offers.  
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Marketing Strategies

2021 Holiday Travel Insights for Advertisers

As the summer travel boom winds down, travel brands are gearing up for a busy holiday season. After almost a year of booking declines across hotels and airlines due to pandemic-driven regulations and concerns, this year’s summer months closely resembled pre-pandemic numbers. 
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