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News

Marie Kondo will Headline Rakuten Optimism 2019

By Rakuten Advertising | August 21, 2019

Few things in life are guaranteed to spark joy the way that Rakuten Optimism will this year. Bestselling author and tidying expert Marie Kondo will headline Optimism, which will be […]

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Insights

Ask the Expert: Data-Driven Campaign Optimization

By Rakuten Advertising | August 20, 2019

To help brands discover ways they can improve their digital performance, we spoke to an expert within the industry. Alex Comisky, a Rakuten Marketing program manager on the Campaign Optimization […]

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News

Finding the Right Customers for Branded and Specialty Credit Cards

By Alissa Degreef | August 16, 2019

For all businesses, gaining quality leads that turn into lifetime customers is the most essential part of creating a successful business. Each type of business defines what a quality lead […]

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Insights

Month by Month Back-to-School Consumer Shopping Trends

By Alissa Degreef | June 3, 2019

With back-to-school shopping beginning as early as June, it’s crucial for marketers to understand overall and month-to-month trends to properly optimize and execute their marketing strategies. Examining 2018 back-to-school (June […]

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Marketing Strategies

How to Prepare Your Platform For Mobile Marketing Success

By Rakuten Advertising | August 3, 2017

Mobile optimization is crucial to providing a great customer experience. Getting your site mobile optimized, however, may not be as easy as you think. This guide, recapped from Symposium New […]

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Insights

Network Trends: 2017 Father’s Day and Graduation Season Strategies!

By Rakuten Advertising | May 31, 2017

In this edition of Network Trends, we look at data-driven marketing strategies you can leverage in your affiliate program for graduation season and Father’s Day!

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Events

Thank You Symposium Scottsdale Sponsors!

By Krystyna Lijek | January 26, 2017

Symposium Scottsdale is next week! As we cross our t’s and dot our i’s in final preparation for the event we want to be sure to give a BIG SHOUT OUT […]

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Insights

9 Must-Know Millennial Shopping Trends & Marketing Strategies of 2017

By Rakuten Advertising | January 11, 2017

Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other […]

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News

New and Notable Publishers on the Rakuten Advertising Network for July 2020

By Rakuten Advertising | July 2, 2020

Summer is heating up and our network continues to grow as publishers see the quality of our advertisers and the results we can deliver for them. Here’s a look at […]

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Marketing Strategies

Study Guide: Marketing Strategies to Reach College Shoppers & Gen Z

By Rakuten Advertising | September 14, 2017

There are two challenges when trying to market to college students: understanding what they want, and understanding how Generation Z shops. Understanding these challenges and the solutions to address them […]

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