Search results for: financial%20services

Discover insights from our 2023 Canada Finance guide, revealing how loyalty sites impact financial habits, credit card usage, and more.

Smarter Loans (SID: 3753065) is Canada’s loan comparison website and financial directory. Launched in 2016, we currently work with over 50 of the top financial brands in Canada, including banks, credit unions and fintech companies.

Financial issuers must stay on top of performance trends so they can optimize their affiliate campaigns and expand their business. Having the right tools to view which partners are growing, where conversion is strongest, and what trends are emerging over time ensures that every dollar in the affiliate channel is maximized.

With the pandemic accelerating interest in online banking, brands in the financial services industry are spending more on digital advertising than ever.

To give financial advertisers in affiliate marketing a competitive edge, we surveyed 500 Canadian consumers in 2023 to discover what matters most to them when researching new financial services. Below you’ll find key insights that we discovered.

As newcomers like neo-banks and cryptocurrency firms pave their way in the fintech world, financial brands are wondering which innovations to focus on this year and in 2023.

If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer.

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigates this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.

As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers.

This year’s boom of the fintech IPO market led companies across financial, insurance, and mortgage sectors to shift more focus towards digitizing their offers.  

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance.

Performance marketing is the key to success in the ever-changing financial landscape. From economic changes to interest rate increases, consumers are looking for new credit cards and bank accounts as they adapt to the changing tides of the financial market.