Search results for: data privacy

Rakuten Advertising’s award-winning full-funnel affiliate strategies show how the world's top brands are outperforming throughout the funnel.

We are thrilled to have won MarTech Breakthrough’s 2023 Performance Marketing Innovation Award for our cutting-edge Insights and Analytics Portal!

The dust has settled in 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be a behavioral shift to content commerce or the resurgence of advertiser verticals to pre-pandemic levels.  

RAIC showcases the strategies and steps to elevate your affiliate thinking, giving you the tools to outthink and outperform. In our latest RAIC Insights, Matheus Campos from Savings United shares his best practices for working with different publisher models.

Now that Singles’ Day 2022 has come and gone, we can reflect on the click trends from across the globe. Our live data feed ran through November 12th and compared live click trends in 2022 with click trends from 2021.

Do you ever find yourself asking, "what would happen if we changed our base commission rate” or how would increasing commission spend affect your program performance? Our Affiliate Forecaster tool removes the guesswork for you. Launched in late 2021, the pioneering solution has received an exciting update.

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.

Audience Engine has landed, giving you more opportunities to earn! Hot off the heels of DealMaker US and Europe, where we announced the industry-first commissioning technology, we deep dive into the benefits Audience Engine offers publishers. Find out why you can’t afford to not take advantage of this latest offering.

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behavior combined with privacy regulations have brands and agencies constantly on their toes as they seek out the most effective strategies to engage and ultimately convert consumers.  

Making New Year’s resolutions is a time-honored tradition. The turning of the page on our calendars represents an opportunity to start fresh, to build on our successes from the previous year and to make resolutions to improve upon our shortcomings.

Rakuten Advertising, in partnership with Innovid, recently launched its Interactive Connected TV (CTV) Ad Format available to advertisers and agencies via Rakuten TV and Rakuten Viki.

Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices.