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Insights
Planning for Prime Day: Strategies for Reaching New Customers
By Rakuten Advertising | June 29, 2022

Amazon Prime Day, also known as the “Black Friday in July” shopping day is just around the corner on Tuesday, July 12th, and Wednesday, July 13th.   Similar to the holiday […]

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Marketing Strategies

Future Gazing: What 2022 Holds for the Media and Performance Marketing Industry

By Rakuten Advertising | December 17, 2021

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behavior combined with privacy regulations have brands and […]

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News

New and Notable Publishers on the Rakuten Advertising Network for August 2020

By Rakuten Advertising | August 4, 2020

The 2020-2021 school year is about to start – and we’re giving you an assignment. Read up on the new and notable publishers on the Rakuten Advertising network for August, […]

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Insights

Make Q1 2020 Marketing Efforts Successful for Financial Advertisers

By Rakuten Advertising | December 9, 2019

The beginning of the year is a great opportunity for financial marketers to reach new audiences who align with different products. While card issuers traditionally see portfolio growth from balance […]

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News

What We Want Our Brands to Know About Apple’s ITP 2.2

By Rakuten Advertising | May 31, 2019

In an ongoing effort to provide our brands with the latest updates on changes to browser tracking technology, we are providing an update to a recent blog post.  As noted, […]

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Insights

Publisher Spotlight: Hinted

By Rakuten Advertising | September 28, 2018

Q: Tell is a little about Hinted. A: Hinted (SID: 3388553) is a social shopping platform and app where users collect, discover and shop for what they want from curated […]

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Marketing Strategies

4 Holiday Shoppers You Should Get to Know

By Alissa Degreef | September 5, 2018

As the summer days start to end and the nice, cool weather approaches, many consumers begin to think about the holidays. Between scheduling the possible holiday vacation, planning different holiday […]

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Insights

Prime Day 2018: What Did Marketers Learn? What Does it Mean?

By Rakuten Advertising | August 15, 2018

Prime Day 2018 is officially in the books, and based on the continued popularity this new shopping event is here to stay. Marketers have been employing several strategies to compete […]

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Marketing Strategies

Mother’s Day 2018 Digital Marketing Strategies

By Alissa Degreef | April 16, 2018

Mother’s Day kicks off a slow build of increasingly important shopping days for 2018. Read about consumer trends, popular products and successful campaigns to discover what consumers are looking for […]

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Marketing Strategies

Enhancing Your Financial Marketing Strategies for Gen Z & Millennials

By Rakuten Advertising | April 11, 2018

Financial service marketers are facing two new challenges: Gen Z consumers entering the world of financial services, and Millennials’ evolving their needs. Both require a clear understanding of what these […]

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