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Marketing Strategies

How to Win Over Back-to-College Shoppers

By Rakuten Advertising | August 8, 2018

In a recent survey on eMarketer, it was discovered that 75% of back-to-college shoppers won’t start their college shopping until at least a month before school starts, and 34% wait […]

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Marketing Strategies

6 Digital Marketing Tips and Strategies for Q2, 2018

By Rakuten Advertising | April 5, 2018

Q2 is here, and marketers need to be more prepared than ever to balance the upcoming holidays, rising digital marketing trends, and preparations for Q3 and Q4.

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Marketing Strategies

8 Consumer Trends Every Marketer Needs to Know in 2018

By Rakuten Advertising | January 11, 2018

It’s a new year, and to celebrate we’re looking at some of the most important 2018 consumer trends every marketer should know and strategize for!

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Marketing Strategies

Study Guide: Marketing Strategies to Reach College Shoppers & Gen Z

By Rakuten Advertising | September 14, 2017

There are two challenges when trying to market to college students: understanding what they want, and understanding how Generation Z shops. Understanding these challenges and the solutions to address them […]

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Insights

2017 Halloween Shopper Trends and Marketing Strategies

By Rakuten Advertising | September 13, 2017

Halloween is coming up quickly, and it’s sandwiched between two major marketing periods – back to school and holiday shopping. However, Halloween is a great opportunity to bridge the gap […]

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Insights

[Podcast] Creating Micro-Moments Through Influencer Marketing

By Rakuten Advertising | August 29, 2017

What is a micro-moment? In the latest episode of the Rakuten Marketing Radio podcast, we aim to answer that question – and show how influencers are critical in creating them.

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Marketing Strategies

Prime Day 2017: 5 Strategies To Help Ensure Your Brand Gets the Spotlight On Amazon’s Prime Day

By Rakuten Advertising | July 5, 2017

Amazon’s Prime Day is back for a third year. Prime Day is a huge opportunity for affiliate advertisers and publishers – if they know what will work and what won’t. […]

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Insights

Network Trends: Mother’s Day 2017 Affiliate Marketing Strategies

By Rakuten Advertising | April 27, 2017

Learn how to build an effective Mother’s Day marketing strategy in the affiliate marketing channel with projections and a look back at Mother’s Day 2016.

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News

Rakuten Marketing Awarded Google Premier Partner Agency Badge

By Jessica Henry | July 15, 2016

We are thrilled to announce Rakuten Marketing has been selected as a Google Premier Partner Agency.

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Marketing Strategies

Future Gazing: What 2022 Holds for the Media and Performance Marketing Industry

By Rakuten Advertising | December 17, 2021

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behavior combined with privacy regulations have brands and […]

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