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Events

2021 Global Retail Calendar

By Rakuten Advertising | February 3, 2021

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased. Whether it be religious or national holidays, or retail […]

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Marketing Strategies

Commerce, Consumers & COVID-19: Engaging with Audiences during a pandemic

By Alissa Degreef | April 2, 2020

At Rakuten Advertising, our commitment is to help our readers navigate the evolving e-commerce ecosystem and ever-changing consumer behaviour. We are watching the trends across our global performance marketing channels […]

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Insights

How to Connect with More Canadian Shoppers this Holiday Season

By Rakuten Advertising | October 5, 2020

Retailers are going to have more time to connect with Canadian shoppers this holiday season. As consumers’ browsing and buying habits have changed considerably this year, some Canadian retailers are […]

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Events

New Virtual Offering! Register for our Publisher Partnership Series

By Krystyna Lijek | August 20, 2020

Starting on August 27th, Rakuten Advertising is bringing you an eight week virtual Publisher Partnership Series! This new series is designed to create opportunities for our advertisers and publishers to […]

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Marketing Strategies

2020 New Year’s Resolutions for Affiliate, Display, Search and Publishers

By Rakuten Advertising | January 16, 2020

The start of a new year brings with it a blank slate both personally and professionally. Now that you’re back and recharged after the holidays, it’s the perfect time to […]

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Events

Jenny Fleiss at Rakuten Optimism: Make Shopping More Efficient, Personalized, and Experiential

By Rakuten Advertising | November 14, 2019

“Shoppers in 2019 value a good deal, but there’s something they value even more these days,” says Jetblack and Rent the Runway co-founder Jenny Fleiss, “Their time.” “Time is the […]

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Marketing Strategies

Pub Season: “Hunting” New Publishers to Grow Your Affiliate Program

By Katie England | October 3, 2019

Fall has at long last arrived. Decor has swapped out in shops, pumpkin spice has taken over menus, and everyone is talking about football. What you might not know is […]

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Marketing Strategies

How Affiliate Marketers Can Prepare for a Successful Holiday Season

By Leah Obrentz | September 5, 2019

With the holidays quickly approaching, now is the time to get your affiliate marketing program refreshed and prepared for the craziness of Cyber Week – or more accurately, Cyber Month. […]

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News

Publisher Spotlight: Stylight

By Rakuten Advertising | July 15, 2019

Stylight is one of Rakuten Marketing’s publishers, specializing in collating the very best fashion, home and living, and beauty products. After sponsoring a couple of our DealMaker events, we sat down […]

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Events

2019 Golden Link Award Finalists and Choice Awards!

By Rakuten Advertising | May 9, 2019

We are honored to announce the 2019 Golden Link Award finalists! A big congratulations to everyone nominated! The ceremony will take place on June 11th in the ballroom at the […]

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