Marketing Strategies

2021 New Year’s Resolutions for Affiliate, Display, Publishers, and Search

Making New Year’s resolutions is a time-honored tradition. The turning of the page on our calendars represents an opportunity to start fresh, to build on our successes from the previous year and to make resolutions to improve upon our shortcomings.
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Marketing Strategies

How Affiliate Tracking Works: The Complete Guide for Brands & Publishers

Learn how affiliate tracking works in partner marketing and why it’s the foundation of performance marketing. Explore tracking links, cookies, attribution models, and reporting systems for accurate results and fair payments.
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