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Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigates this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that supports direct revenue, drives awareness, and aligns with emerging advertiser priorities.

Rakuten Advertising had the chance to speak with Michelle Wood, Vice President of Merchant Development at Wildfire Systems, Inc., about the ease of Wildfire’s browser extension technology for shoppers and retailers. Michelle talks about meeting the customers where they are, helping merchants grow their affiliate programs and what is in the works for Wildfire Systems, Inc.

Performance marketing is the key to success in the ever-changing financial landscape. From economic changes to interest rate increases, consumers are looking for new credit cards and bank accounts as they adapt to the changing tides of the financial market.

Just last week, our teams attended PI Live, hosted by Hello Partner , where we joined changemakers, e-commerce brands, and publishers in the Magic City of Miami. The event featured three jam-packed days of networking, insightful discussions, and networking opportunities where we could work hard while enjoying all that Miami had to offer.

We recently sat down with Kyle Fish, Lead Product Manager, Affiliate at Rakuten Advertising, to get the low-down on his team’s latest work set to revolutionize the industry, Audience Engine.

Get ready for the 2023 back-to-school season! Discover insights on shopping trends, consumer behavior, and strategies for success. Maximize your opportunities and deliver value with our network data and research.

The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies for decades.

Back-to-school season is quickly approaching and major retailers are gearing up for the mad dash for all the back-to-school necessities. With inflation on the rise and the overwhelming amount of choice, marketers need to tailor their strategies to the current market for this busy time of year.

Now that we've entered the 2023 holiday shopping season we are exploring key trends and insights into pre-holiday shopping trends. Despite economic changes, holiday spending remains strong, with an increasing trend towards early shopping.

People are spending more time at home and because of that, they’re also spending more time streaming video online.

Rakuten Advertising held DealMaker Canada in person for the first time in three years on October 13th, 2022 with the theme “doing business shouldn’t be this much fun.”