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Q&A: 8 FTC Disclosure Answers for Affiliate Marketing Advertisers

By Rakuten Advertising | January 30, 2017

Disclosure is a two-way street, meaning that advertisers and publishers both need to know about disclosures in content in order to be successful in affiliate. In this blog post expert […]

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Insights

9 Must-Know Millennial Shopping Trends & Marketing Strategies of 2017

By Rakuten Advertising | January 11, 2017

Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other […]

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News

7 Must-Know Answers About Disclosure/Compliance in Affiliate Publishing

By Jennifer Moor | January 3, 2017

In 2017 advertisers and publishers are going to look towards various types of content to help boost their affiliate efforts. This movement will result in more sponsored content and product […]

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Insights

The 5 Red Flags of Fraudulent Activity You Need to Know in Affiliate Marketing

By Rakuten Advertising | November 9, 2016

Avoiding fraudulent behavior is important to the success of any affiliate program, but navigating the landscape can be challenging. In this blog post, expert Emily Ingram provides common red flags […]

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Insights

Will 2017 be the Year for Augmented & Virtual Reality Marketing?

By Rakuten Advertising | September 29, 2016

Imagine if travel companies could literally give potential customers a walking tour of Osaka or Frankfurt before the travelers ever booked a ticket. Picture a car shopper touring a showroom […]

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Events

Girl With No Job ??, Shark Tank, & a $21,000 First Class Trip — Join the Experience

By Krystyna Lijek | September 29, 2016

Did you get funded? Real estate mogul, business expert, and Shark Tank investor. While in school, Barbara Corcoran, former ‘stupid kid‘ learned to day dream and use her imagination to fill in […]

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Insights

Casual Friday: How Businesses are Using Pokemon Go for Marketing

By Rakuten Advertising | August 19, 2016

I enjoy taking walks during my lunch. Being located in the heart of downtown Chicago means that these walks are incredibly scenic: I catch tourists taking selfies in front of […]

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Insights

Infographic: Q2 Momentum Data Insights

By Krystyna Lijek | August 4, 2016

A full breakdown of our Affiliate Network, Display, and Search channels can be found below.

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Insights

Industry Insights June 2016: Affiliate Influencers, Investing Strategies, & Media Behaviors

By Rakuten Advertising | June 29, 2016

How much are influencers in affiliate marketing worth? There’s no question that publishers have a reach into certain audiences, but the influence they have within those communities is just as […]

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Marketing Strategies

Getting Started as an Influencer: Link Generating Best Practices for Publishers

By Rakuten Advertising | June 29, 2016

Becoming an influencer is an achievement that affiliate marketing publishers look to command, but becoming one can be a long, challenging journey. Network Development Manager Ashley Hajjar is an expert […]

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