Search results for: %22digital marketing%22
175 results for '%22digital marketing%22'
May 13, 2022
Insights Transforming Compliance for Financial Services
With the pandemic accelerating interest in online banking, brands in the financial services industry are spending more on digital advertising than ever.
November 2, 2020
Insights How the Role of Compliance Has Evolved in 2020 for Financial Advertisers
If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer.
August 9, 2022
News Rakuten Advertising – Shortlisted for Inaugural US Partnership Awards
Our client service teams have been diligently at work creating award-winning performance marketing strategies and producing stellar results for our advertising clients.
November 3, 2022
Marketing Strategies Avoid FOMO this Peak Shopping Period
November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’ Similar claims were made in 2020, and the ‘like never before’ label applied to 2021.
March 30, 2023
News Affiliate Reporting Tools that Make Campaigns More Successful
Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.
January 28, 2021
News Rakuten Advertising’s Insights and Analytics Portal Helps You Act on Trends Quickly
Identifying and acting on trends within your digital marketing channels is crucial to staying ahead in today’s hyper competitive online world.
August 18, 2021
Marketing Strategies RAIC Insights: Holiday Planning is More than Cyber Week
Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels in driving success during major retail events.
March 3, 2023
News Announcing the Rakuten Advertising 2023 Preferred & Platinum Agency Partners
Our Agency Support team is consistently striving for success - from our award-winning customer support teams to our innovative technology, this team supports the success of our agency partners. The Agency Services Program provides our affiliate agency partners with innovative tools and solutions to fuel consistent growth for their clients.
May 10, 2023
Insights The 2023 Canada Financial Affiliate & Consumer Trends Report
To give financial advertisers in affiliate marketing a competitive edge, we surveyed 500 Canadian consumers in 2023 to discover what matters most to them when researching new financial services. Below you’ll find key insights that we discovered.
May 18, 2023
Insights RAIC Insights: Correctly map the customer journey and identify publisher touchpoints for added value
The latest addition to Rakuten Advertising’s RAIC Insights series sees Simon Bird share his tips on how to correctly map the customer journey.
October 13, 2023
Events DealMaker Canada 2023 Recap
DealMaker Canada was a complete success with a record-breaking number of top advertisers, publishers, and agencies coming together for a day of networking and discussions. Attendees enjoyed a day full of meetings, insightful content, and dealmaking in our last DealMaker event of the year. Read the full blog now to hear more!
November 20, 2023
Insights The Affiliate Marketing Shopper Part 1: Couponers
We recently released a comprehensive 18-month study, surveying 15,000+ online shoppers on their habits when buying online, with a focus on online coupons and rewards, cashback sites, budget planning, and online shopping behaviors. In the first part of our three-part series, we unveil the prominence of coupons in the ever-evolving landscape of shopper preferences.