Search results for: trends

62 results for 'trends'
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Marketing Strategies

How to Adjust Your Digital Marketing Strategy Quickly

Health and safety are top of mind with all of us during the COVID-19 pandemic. In our personal and our professional lives, just about everyone has had to make adjustments.
Insights

The Rise of “Bleisure Travel” and What It Means for US Issuers

It’s no secret that travel was adversely affected by the coronavirus pandemic- at one point in 2020, the TSA processed just 90,510 passengers in a day, a far cry from the 2.4 million processed in 2019. And while in the three years since the pandemic began, pure leisure travel has rebounded to pre-pandemic levels, business travel has not.
Man stands in front of speedboat in fancy suit.
Insights

The Power of Credit Card Co-Branding in an Experience Economy

Unlock the power of credit card co-branding in our latest blog written by Mark Jackson, Manager, Client Services on our Financial Vertical team. Understand the impact of co-branding on travel, luxury experiences, and envy-inducing adventures. Read more to find out how credit cards are reshaping brand perception and customer loyalty in an ever-evolving landscape.
Insights

How D2C Brands Can Appeal to Consumers of All Generations from Gen Y to Baby Boomers

Emerging direct-to-consumer (D2C) brands have ample opportunity to win over shoppers of all generations– provided they take the right approach to connecting with them through the channels they visit most.
Insights

A Look Back on the 2022 Back to School Shopping Season

As summer comes to an end and students return to their classrooms, we look back on our network performance for the back-to-school period.
Insights

How the Role of Compliance Has Evolved in 2020 for Financial Advertisers

If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer.
Insights

How to Increase Brand Loyalty with Travelers in 2021

As travel demand reaches fever-pitch, consumer needs and behaviors have evolved since pre-pandemic days. While the travel industry continues to closely monitor the impact of the Delta Variant on bookings, recent research shows 58% of US adults said they feel comfortable taking a vacation this year in Q3 2021. 
Marketing Strategies

The Benefits of an O2O Affiliate Strategy

A recent consumer study by Rakuten Advertising revealed that 57% of global consumers have indicated that they will shop both in-store and online this peak shopping season.
Insights

Travelers Plan to Spend More and Travel Farther in 2022.

After a year of highs and lows for the travel industry, Americans are back to booking trips this holiday season and look forward to splurging on more destinations in 2022. 
Insights

Growing a Financial Affiliate Marketing Program with Peace of Mind

As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers.
Publisher Spotlight: Marissa Grossman, Editoralist
Insights

Publisher Spotlight: Editorialist

The Editorialist fuses personal styling, content, and shopping in one seamless digital experience with proprietary technology, e-commerce tools and luxury fashion content. Read our latest spotlight and hear first-hand how the Editorialist is reinventing the way brands and retailers reach the right shopper.
Insights

Optimizing Financial Affiliate Marketing Strategies During Volatility

As newcomers like neo-banks and cryptocurrency firms pave their way in the fintech world, financial brands are wondering which innovations to focus on this year and in 2023.