Search results for: %22digital marketing%22

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.  

55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.

This year’s boom of the fintech IPO market led companies across financial, insurance, and mortgage sectors to shift more focus towards digitizing their offers.  

Health and safety are top of mind with all of us during the COVID-19 pandemic. In our personal and our professional lives, just about everyone has had to make adjustments.

Travel is back and booming in 2023, with personal travel set to triple and business travel to double. Get access to our latest travel report, Savvy Jetsetters: Maximizing Affiliate Conversions to discover how to reach consumers at the point of inspiration and use the affiliate channel to outperform your goals.

A lot has happened in the world of e-commerce over recent years. For affiliate publishers, it can be hard to keep track of the shifting consumer behaviors and advertiser needs. As we step into Q4, and the annual retail frenzy peak, our experts share the latest insights and strategies to help publishers exceed their goals this shopping season.

Industry leader Anthony Capano named North America Managing Director of Rakuten Advertising Rakuten Advertising is proud to announce that Anthony Capano has been appointed as Managing Director of North America, and Rakhee Jogia will succeed Capano as International Managing Director. Together, Rakhee and Anthony will focus on growing Rakuten Advertising’s global performance marketing networks and […]

Affiliate Conversion Journey is the latest feature to be made available in Rakuten Advertising’s Insights and Analytics Portal. Below, we showcase the game-changing insights available and give real-world examples of how you can use Affiliate Conversion Journey to outdeliver on campaign performance.

Holiday deals have already begun, and now is the time to start revving up your holiday marketing plans. Here are some new and notable publishers on our network that you should consider connecting with to help achieve your fourth quarter marketing goals.

The Search team at Rakuten Advertising continues its streak of industry recognition for the hard work they put into generating innovative campaigns for our clients.

We recently performed a comprehensive 18-month study, surveying 15,000+ online shoppers on their habits when buying online, with a focus on online coupons and rewards, cashback sites, budget planning, and online shopping behaviors. In the second part of our three-part series, we explore the loyalty and reward shopper and what they really value.

With most advertisers and publishers looking to partner in the crucial fourth quarter, paid placements are a critical component of a digital marketer’s holiday strategy.  Yet, for many, managing paid placements can be a time-consuming ordeal.