Search results for: publishers
147 results for 'publishers'
March 12, 2020
Marketing Strategies How to Get More Out of Your Affiliate Program Using Trademark Plus
Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies.
March 18, 2022
Insights Publisher Spotlight: Carrot
Rakuten Advertising had the pleasure of sitting down with George Yuhba, Head of Partnerships at Carrot, an exciting new publisher that brings shopping carts from all your favorite shops into one! George talks about breaking into the market and bringing Carrot to the forefront of affiliate marketing. Tell us a little bit about Carrot. George: […]
January 27, 2021
Marketing Strategies 2021 New Year’s Resolutions for Affiliate, Display, Publishers, and Search
Making New Year’s resolutions is a time-honored tradition. The turning of the page on our calendars represents an opportunity to start fresh, to build on our successes from the previous year and to make resolutions to improve upon our shortcomings.
November 3, 2022
Marketing Strategies Avoid FOMO this Peak Shopping Period
November is finally here, bringing with it the start of a retail sales bonanza. However, with a looming recession, some in the industry predict it to be ‘the bleakest Black Friday yet.’ Similar claims were made in 2020, and the ‘like never before’ label applied to 2021.
May 18, 2023
Insights Publisher Spotlight: Savings.com Introduces Affiliate Fundraising Initiative: SavingsCARES
We had the opportunity to sit down with Bianca Mitchell, Partnerships Director at Savings.com to hear about the exciting innovations that Savings.com has been accomplishing within the coupon space and their latest fundraising initiative, SavingsCARES.
January 5, 2021
Insights Publisher Spotlight: Loans Canada
Tell us more about your company: We launched Loans Canada (SID 3766911) in 2012 as a way for Canadians to search for consumer loan options beyond payday loans. At the time, the online loan space in Canada was dominated by payday loan companies. As pioneers in our space, we played a major role in making […]
February 25, 2022
Insights Publisher Spotlight: Ziff Media Group
Rakuten Advertising sat down with Hillary Boerio, the VP of Emerging Sales at Ziff Media Group, to talk about how their company differentiates itself in the tech, culture and shopping space and the exciting new innovations that ZMG plans to focus on in 2022.
April 26, 2023
Marketing Strategies Building Invaluable Partnerships within the Affiliate Channel
Our latest blog was written by Brooke Ray, Director of Publisher Partnerships, an industry veteran who is an all-around expert in the affiliate landscape.
August 3, 2023
Insights Publisher Spotlight: SaleCycle
Since 2010, SaleCycle has led in affiliate collaboration, driving engagement across sectors like fashion, luxury, and telecom. Trusted globally, they innovate for brands like Vodafone and ASICS, envisioning AI, chatbots, and most recently, display retargeting with Rakuten Advertising. Reshaping affiliate marketing, SaleCycle ensures brand success. Read the entire spotlight now to hear more!
August 18, 2021
Marketing Strategies RAIC Insights: Holiday Planning is More than Cyber Week
Following the launch of our 2021 Holiday Planning guide, members of the Rakuten Advertising International Collective (RAIC) met earlier this month to discuss how the strategic use of affiliate channels in driving success during major retail events.
September 15, 2021
Insights Building High-Performance Affiliate Marketing Programs
Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey.
February 22, 2024
Marketing Strategies The Affiliate Marketing Shopper Part 2: Loyalty Shoppers
We recently performed a comprehensive 18-month study, surveying 15,000+ online shoppers on their habits when buying online, with a focus on online coupons and rewards, cashback sites, budget planning, and online shopping behaviors. In the second part of our three-part series, we explore the loyalty and reward shopper and what they really value.