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News

What We Want Our Brands to Know About Apple’s ITP 2.2

By Rakuten Advertising | May 31, 2019

In an ongoing effort to provide our brands with the latest updates on changes to browser tracking technology, we are providing an update to a recent blog post.  As noted, […]

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Insights

Publisher Spotlight: Hinted

By Rakuten Advertising | September 28, 2018

Q: Tell is a little about Hinted. A: Hinted (SID: 3388553) is a social shopping platform and app where users collect, discover and shop for what they want from curated […]

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Marketing Strategies

4 Holiday Shoppers You Should Get to Know

By Alissa Degreef | September 5, 2018

As the summer days start to end and the nice, cool weather approaches, many consumers begin to think about the holidays. Between scheduling the possible holiday vacation, planning different holiday […]

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Insights

Prime Day 2018: What Did Marketers Learn? What Does it Mean?

By Rakuten Advertising | August 15, 2018

Prime Day 2018 is officially in the books, and based on the continued popularity this new shopping event is here to stay. Marketers have been employing several strategies to compete […]

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Marketing Strategies

Mother’s Day 2018 Digital Marketing Strategies

By Alissa Degreef | April 16, 2018

Mother’s Day kicks off a slow build of increasingly important shopping days for 2018. Read about consumer trends, popular products and successful campaigns to discover what consumers are looking for […]

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Marketing Strategies

Enhancing Your Financial Marketing Strategies for Gen Z & Millennials

By Rakuten Advertising | April 11, 2018

Financial service marketers are facing two new challenges: Gen Z consumers entering the world of financial services, and Millennials’ evolving their needs. Both require a clear understanding of what these […]

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Marketing Strategies

Doing Good: Why Cause-Driven Marketing is Essential to Marketers

By Rakuten Advertising | February 22, 2018

Millennials and Generation Z are continuously changing the way consumer experiences are being created. Cause-driven marketing plays a large role in this change, and brands and marketers should find a […]

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News

7 Must-Know Answers About Disclosure/Compliance in Affiliate Publishing

By Jennifer Moor | January 3, 2017

In 2017 advertisers and publishers are going to look towards various types of content to help boost their affiliate efforts. This movement will result in more sponsored content and product […]

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Events

After Party Announced! A #TBT To 1997 At Symposium Scottsdale

By Krystyna Lijek | December 9, 2016

What do glow sticks, Rubik’s cubes, blow up furniture, and scrunchies have in common?

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Insights

13 Halloween Shopping Trends for Scary-Good Marketing Strategies

By Rakuten Advertising | September 20, 2016

Halloween season is here, and shoppers are looking for the best deals on costumes, decorations, and candy that they can get! Understanding how consumers shop this year is just as […]

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