Search results for: "publisher spotlight"

The 2020-2021 school year is about to start – and we’re giving you an assignment. Read up on the new and notable publishers on the Rakuten Advertising network for August, and if you want to reach their audience, get in touch with them today.

The consumer journey is more complex today than ever before.

With most advertisers and publishers looking to partner in the crucial fourth quarter, paid placements are a critical component of a digital marketer’s holiday strategy.  Yet, for many, managing paid placements can be a time-consuming ordeal.

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers.

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that supports direct revenue, drives awareness, and aligns with emerging advertiser priorities.

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising.

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges.

Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.

SPC is Canada’s largest student coalition loyalty program. For only $10 per year, students gain access to over 450 offers available in-store, online or both with their membership.

Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies.

Rakuten Advertising recently had the opportunity to speak with Wickfire to learn more about its background in the affiliate space, the key strategies that lead to its success, and what sets it apart from the other publishers in the industry. Read below to learn how Wickfire started, where it is now, and where it’s going.