Search results for: "digital marketing"
61 results for '"digital marketing"'
September 1, 2020
Marketing Strategies How Pelagic Gear Adapted to Unprecedented Challenges
The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and behaviors.
April 13, 2022
Insights Growing a Financial Affiliate Marketing Program with Peace of Mind
As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers.
August 11, 2022
Insights Publisher Spotlight – Wildfire Systems, Inc.
Rakuten Advertising had the chance to speak with Michelle Wood, Vice President of Merchant Development at Wildfire Systems, Inc., about the ease of Wildfire’s browser extension technology for shoppers and retailers. Michelle talks about meeting the customers where they are, helping merchants grow their affiliate programs and what is in the works for Wildfire Systems, Inc.
October 24, 2022
Events DealMaker Canada 2022 Recap
Rakuten Advertising held DealMaker Canada in person for the first time in three years on October 13th, 2022 with the theme “doing business shouldn’t be this much fun.”
July 1, 2020
News What is CCPA and How Can Your Business Ensure Compliance?
The California Consumer Privacy Act, better known as CCPA, was enacted in 2018 and provides new privacy rights to consumers living in California.
August 11, 2020
Insights Publisher Spotlight: Student Price Card (SPC)
SPC is Canada’s largest student coalition loyalty program. For only $10 per year, students gain access to over 450 offers available in-store, online or both with their membership.
December 7, 2023
Insights Publisher Spotlight: Editorialist
The Editorialist fuses personal styling, content, and shopping in one seamless digital experience with proprietary technology, e-commerce tools and luxury fashion content. Read our latest spotlight and hear first-hand how the Editorialist is reinventing the way brands and retailers reach the right shopper.
April 12, 2023
Events Hitting the Magic City: Highlights from PI Live Miami 2023
Just last week, our teams attended PI Live, hosted by Hello Partner , where we joined changemakers, e-commerce brands, and publishers in the Magic City of Miami. The event featured three jam-packed days of networking, insightful discussions, and networking opportunities where we could work hard while enjoying all that Miami had to offer.
February 25, 2022
Insights Publisher Spotlight: Ziff Media Group
Rakuten Advertising sat down with Hillary Boerio, the VP of Emerging Sales at Ziff Media Group, to talk about how their company differentiates itself in the tech, culture and shopping space and the exciting new innovations that ZMG plans to focus on in 2022.
November 19, 2020
Marketing Strategies YouTube: Why Advertisers Should Press Play in Q4
People are spending more time at home and because of that, they’re also spending more time streaming video online.
April 22, 2021
News Announcing the Rakuten Advertising 2021 Preferred & Platinum Agency Partners
From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships - success. Our Agency Services Program provides our affiliate agency partners with the necessary solutions, tools and support to fuel consistent growth for their clients.
May 11, 2021
Marketing Strategies 3 Reasons to Launch an In-Store Affiliate Campaign Right Now
Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores.