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Marketing Strategies

2020 New Year’s Resolutions for Affiliate, Display, Search and Publishers

By Rakuten Advertising | January 16, 2020

The start of a new year brings with it a blank slate both personally and professionally. Now that you’re back and recharged after the holidays, it’s the perfect time to […]

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Events

10 Reasons to Attend DealMaker Scottsdale 2020

By Krystyna Lijek | January 13, 2020

DealMaker Scottsdale 2o2o is almost here! Whether you need more convincing or more leverage to convince your boss to let you attend, this list will help. The following are 10 reasons […]

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Insights

2019 Cyber Week Performance: Extending Holiday Deals Pays Off

By Rakuten Advertising | December 20, 2019

Cyber Week continues to deliver big results for retailers and advertisers alike, and Rakuten Marketing is helping connect a growing number of retailers with the shoppers who are looking for […]

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Marketing Strategies

The Power of Choice: Revitalize Your Affiliate Marketing Strategies

By Rakuten Advertising | December 10, 2019

Rakuten Marketing is giving advertisers and publishers alike the power of choice by marrying the best of both human and machine to create a revitalized way for brands to approach […]

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Insights

Make Q1 2020 Marketing Efforts Successful for Financial Advertisers

By Rakuten Advertising | December 9, 2019

The beginning of the year is a great opportunity for financial marketers to reach new audiences who align with different products. While card issuers traditionally see portfolio growth from balance […]

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Insights

Gearing Up for Travel Deal Tuesday

By Rakuten Advertising | November 26, 2019

Cyber Week tends to get all the headlines when it comes to digital marketing this time of year. But hotels, airlines, and other travel-focused advertisers will get their moment in […]

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Marketing Strategies

Year-over-year Differences in Search Marketing

By Joe Hazen | November 18, 2019

The holiday season brings with it a lot of emotions: Joy, thankfulness, and excitement for most. However, Q4 in the digital world can be the most stressful time of the […]

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Marketing Strategies

Setting Yourself Up for Online Success During the Holiday Season

By Rakuten Advertising | November 18, 2019

The fourth quarter has historically been retail’s busiest season, and the 2019 holiday season is shaping up to be the biggest one yet. Data from Rakuten Marketing’s just-released 2019 Unwrapping […]

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Marketing Strategies

How to Better Execute Cross-channel Strategies

By Katie England | November 12, 2019

Your digital marketing efforts don’t operate in a vacuum. Consumers are influenced by countless ad messages a day – in fact, experts estimate that Americans are exposed to upwards of 10,000 […]

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Events

Your Guide to Rakuten Optimism 2019

By Rakuten Advertising | October 22, 2019

At long last, Optimism 2019 has arrived. Right now, you’re either in San Francisco for the event, on your way, or wishing you were one of the 2,500 professionals who […]

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