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Insights

Rakuten Marketing Insights: What Makes People Love the Brands They Love

By Rakuten Advertising | April 28, 2017

In today’s consumer-driven world, there’s an onslaught of competing products that have identical features but differing brand names. We can’t help but wonder what it is that makes us love […]

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Insights

Network Trends: Mother’s Day 2017 Affiliate Marketing Strategies

By Rakuten Advertising | April 27, 2017

Learn how to build an effective Mother’s Day marketing strategy in the affiliate marketing channel with projections and a look back at Mother’s Day 2016.

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Events

The 2017 Golden Link Award Nominations are Open!

By Rakuten Advertising | April 27, 2017

It’s that time of year again to submit your nominations for the Golden Link Awards showcasing the best of the best in affiliate marketing!

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Insights

Picture This: Why Millennials Love Images in Marketing

By Rakuten Advertising | April 19, 2017

Using photos to market to millennials can be extremely effective – if you’re authentic, know how to speak the language, and make strategic partnerships. In this blog post, we explore […]

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Insights

Culture Trip: Bringing Local Content to Culturally Curious Users Around the World

By Rakuten Advertising | April 13, 2017

Culture Trip is a London-based media startup serving up content for the “culturally curious”. Ahead of her debut at Symposium London 2017, we’ve spoken to Daisy-Blue Tinne, Head of Affiliate Partnerships at Culture Trip […]

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Events

How to Convince Your Boss to Send You to Symposium New York

By Krystyna Lijek | April 11, 2017

Have you been wondering how to convince your boss to send you to Symposium New York? Symposium New York is two jam-packed days of networking, content and fun. Below is […]

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Insights

The Power Of The Influencer

By Rakuten Advertising | April 11, 2017

Influencer marketing has become an increasingly important part of the affiliate marketing industry over the past few years, but it can be difficult to prove its value without the right […]

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Marketing Strategies

How to Get the Most Out of Your App Campaigns

By Lauren Bennett | April 4, 2017

Nowadays, who hasn’t used an app on their phone or tablet to discover, browse, shop or purchase? Google reports that 30% of all online shopping purchases happen on mobile phones […]

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Marketing Strategies

7 Disclosure Tips for Content Publishers

By Rakuten Advertising | March 30, 2017

Become a better publisher for sponsored content by learning 7 tips to keep you FTC compliant!

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Insights

An Influential Voice: Sometimes Glam on Being a Fashion Community Influencer

By Rakuten Advertising | March 27, 2017

Learn how the blogger of Sometimes Glam became an influencer in her community, what her voice means to her followers, and how she connects brands with her audience in this […]

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