Today we’re announcing the full release of new affiliate marketing technologies, Curate and Automate, which empower brands and publishers with increased product optimization and revenue performance. Both technologies offer unique […]

Despite living in the Midwest now, I was born and raised in Boston and consider myself a New Englander through-and-through. That means I have an affinity for seafood, think Tom […]

Influencer marketing is quickly on the rise as one of the hottest trends in marketing and advertising today, and those in the affiliate channel already have a leg up in […]

At Rakuten Marketing, we specialize in luxury apparel. We work with more fashion brands than you can shake a pointy-toe stiletto pump at, so we are happy to share a […]

What does it take to earn a gold medal in marketing during the Olympics? Some might say paid advertising, others might argue that ambush marketing is an effective tactic. However, […]

Black Friday and Cyber Monday are fast approaching, and very soon a majority of consumers will start shopping for the holidays and looking for deals. In this advertiser edition of […]

  In the time it takes to heat up leftovers in the microwave, you’ll have all the quick-tips, reports, and metrics needed to start outlining your Q4 planning.

Where does your ultimate marketing inspiration and strategy come from? It begins with Experience.

It’s the happiest season of them all! Well, at least for marketers who have a comprehensive strategy in place to capitalize on shoppers. For those wondering what the most important […]

I enjoy taking walks during my lunch. Being located in the heart of downtown Chicago means that these walks are incredibly scenic: I catch tourists taking selfies in front of […]