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Learn More About Curate and Automate

By Rakuten Advertising | September 14, 2016

Today we’re announcing the full release of new affiliate marketing technologies, Curate and Automate, which empower brands and publishers with increased product optimization and revenue performance. Both technologies offer unique […]

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Marketing Strategies

11 Fundamentals of Influencer Marketing

By Rakuten Advertising | September 7, 2016

Influencer marketing is quickly on the rise as one of the hottest trends in marketing and advertising today, and those in the affiliate channel already have a leg up in […]

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Insights

Industry Insights: How Influencer Marketing Won the Gold During the Olympics

By Rakuten Advertising | September 1, 2016

What does it take to earn a gold medal in marketing during the Olympics? Some might say paid advertising, others might argue that ambush marketing is an effective tactic. However, […]

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Marketing Strategies

Cheat Sheet: The One-Sheet Guide to Q4 Planning Resources & Strategies

By Rakuten Advertising | August 29, 2016

  In the time it takes to heat up leftovers in the microwave, you’ll have all the quick-tips, reports, and metrics needed to start outlining your Q4 planning.

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Insights

Casual Friday: How Businesses are Using Pokemon Go for Marketing

By Rakuten Advertising | August 19, 2016

I enjoy taking walks during my lunch. Being located in the heart of downtown Chicago means that these walks are incredibly scenic: I catch tourists taking selfies in front of […]

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Insights

Case Study: Improving ROI and Avoiding Pitfalls with Paid Placements

By Rakuten Advertising | August 18, 2016

Although paid placements can have a record-shattering ROI for advertisers (as one luxury brand retailer learned when they decided to have a paid placement campaign) many advertisers are highly nervous […]

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Insights

Industry Insights: The Price of Ad Blockers, Influencers, and Page Abandonment

By Rakuten Advertising | August 4, 2016

In this month’s Industry Insights we take a close look at how ad blockers are on the rise, but affiliate publishers need not be afraid thanks to the benefits of […]

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Insights

5 Questions to Help You Analyze Past Q4 Performance

By Rakuten Advertising | August 2, 2016

Start leveraging data from previous Q4 publishing efforts to gain a better understanding of what your customers do and don’t want. Use this guide to ask yourself five questions that […]

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Insights

3 Holiday Shopping Trends on the Rise in 2016!

By Rakuten Advertising | August 2, 2016

The holiday season is continuing to evolve as consumers develop new ways to shop and pick up their products, use different devices during their shopping process, and find different and […]

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Marketing Strategies

Case Study: How Luxury Brands Succeed in Affiliate Marketing

By Rakuten Advertising | July 27, 2016

Luxury Brands have a lot of strength and opportunity in affiliate marketing, but many brands don’t realize their full potential for success. In this case study, the Rakuten Affiliate Network […]

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