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Insights

9 Must-Know Millennial Shopping Trends & Marketing Strategies of 2017

By Rakuten Advertising | January 11, 2017

Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other […]

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Insights

13 Halloween Shopping Trends for Scary-Good Marketing Strategies

By Rakuten Advertising | September 20, 2016

Halloween season is here, and shoppers are looking for the best deals on costumes, decorations, and candy that they can get! Understanding how consumers shop this year is just as […]

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Insights

Advertiser Network Trends: Thanksgiving, Black Friday, & Cyber Monday 2016 Strategies for Success

By Rakuten Advertising | August 31, 2016

Black Friday and Cyber Monday are fast approaching, and very soon a majority of consumers will start shopping for the holidays and looking for deals. In this advertiser edition of […]

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Insights

3 Holiday Shopping Trends on the Rise in 2016!

By Rakuten Advertising | August 2, 2016

The holiday season is continuing to evolve as consumers develop new ways to shop and pick up their products, use different devices during their shopping process, and find different and […]

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News

Affiliate Product Updates: Transparency & Insights Drive Stronger Partnerships

By Rakuten Advertising | April 1, 2021

Rakuten Advertising has released some exciting affiliate product updates throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released […]

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Marketing Strategies

2021 New Year’s Resolutions for Affiliate, Display, Publishers, and Search

By Rakuten Advertising | January 27, 2021

Making New Year’s resolutions is a time-honored tradition. The turning of the page on our calendars represents an opportunity to start fresh, to build on our successes from the previous […]

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Insights

2020 Cyber Week (and more) Recap

By Rakuten Advertising | December 16, 2020

Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week […]

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Insights

How the Role of Compliance Has Evolved in 2020 for Financial Advertisers

By Rakuten Advertising | November 2, 2020

If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer. That extends to compliance teams who must ensure financial […]

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Marketing Strategies

How Pelagic Gear Adapted to Unprecedented Challenges

By Rakuten Advertising | September 1, 2020

The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and […]

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Marketing Strategies

Implement Mobile In-App Tracking to Get More Out of Your Affiliate Program

By Rakuten Advertising | July 8, 2020

Advertisers are projected to spend roughly eight times more money trying to reach shoppers on mobile devices compared to desktop by 2023 according to data from eMarketer. Part of the […]

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