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Insights

Case Study: Improving ROI and Avoiding Pitfalls with Paid Placements

By Rakuten Advertising | August 18, 2016

Although paid placements can have a record-shattering ROI for advertisers (as one luxury brand retailer learned when they decided to have a paid placement campaign) many advertisers are highly nervous […]

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Insights

3 Holiday Shopping Trends on the Rise in 2016!

By Rakuten Advertising | August 2, 2016

The holiday season is continuing to evolve as consumers develop new ways to shop and pick up their products, use different devices during their shopping process, and find different and […]

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Marketing Strategies

Prime Opportunity: How to Beat Amazon on Prime Day 2016

By Rakuten Advertising | July 5, 2016

Last year, Amazon’s Prime Day gathered a lot of attention, plenty of flak from customers, and a ton of sales. On July 12, Prime Day will return, and customers will […]

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