What is CCPA and How Can Your Business Ensure Compliance?
The California Consumer Privacy Act, better known as CCPA, was enacted in 2018 and provides new privacy rights to consumers living in California. This and other consumer data and privacy […]
Read MoreCommerce, Consumers and COVID-19: Adjusting to the “New Normal”
The dawn of summer in the northern hemisphere and winter in the southern hemisphere brings with it signs that businesses and consumers are adjusting to the “new normal” as we […]
Read MoreHow Financial Services Brands Can Adjust to Meet Customers’ Changing Needs
Financial services advertisers have had to evolve their digital marketing strategies quickly as their target customers adjusted to the personal and financial challenges posted by the COVID-19 pandemic. “In the […]
Read MoreCommerce, Consumers, and COVID-19: Lockdowns start to ease and consumers are responding
We are now two months into the COVID-19 pandemic and many parts of the world are starting to ease the lockdown restrictions put into place to flatten the curve. Countries […]
Read MoreAffiliate Marketing 101: What is Affiliate Marketing?
Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel. That’s why starting […]
Read MoreConsumers, Commerce & COVID-19: Understanding what consumers are buying
For many people in lockdown, it feels like time is drifting by more slowly than normal. The reality is, the world is continuing to change at a rapid pace. The […]
Read MoreHow to Get More Out of Your Affiliate Program Using Trademark Plus
Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies. Now is the time to think outside the […]
Read MoreRakuten Advertising’s Julie Van Ullen Named to IAB Board of Directors
Rakuten Advertising is honored to have our Managing Director of North America Julie Van Ullen named to the Interactive Advertising Bureau (IAB)’s Board of Directors. It’s a homecoming of sorts […]
Read MoreHow to Grow Men’s Athletic Apparel Lines with Affiliate Marketing
The men’s athleisure market is heating up fast, and brands are looking to cash in — here’s how to grow men’s athletic apparel line with affiliate marketing. Business intelligence firm […]
Read MoreHow Travel Marketers Can Leverage Affiliate Marketing to Increase Bookings
Digital ad spending in the travel space has grown exponentially over the past five years. eMarketer projects that travel advertisers in the US will spend $12.97 billion on digital advertising in […]
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