Imagine if travel companies could literally give potential customers a walking tour of Osaka or Frankfurt before the travelers ever booked a ticket. Picture a car shopper touring a showroom […]

Advertisers and their affiliate publishers share an important goal: to increase conversions from affiliate-driven traffic. Promotions have been a long-favored tool for converting site visitors into paying customers, but another […]

Halloween season is here, and shoppers are looking for the best deals on costumes, decorations, and candy that they can get! Understanding how consumers shop this year is just as […]

Today we’re announcing the full release of new affiliate marketing technologies, Curate and Automate, which empower brands and publishers with increased product optimization and revenue performance. Both technologies offer unique […]

Influencer marketing is quickly on the rise as one of the hottest trends in marketing and advertising today, and those in the affiliate channel already have a leg up in […]

What does it take to earn a gold medal in marketing during the Olympics? Some might say paid advertising, others might argue that ambush marketing is an effective tactic. However, […]

  In the time it takes to heat up leftovers in the microwave, you’ll have all the quick-tips, reports, and metrics needed to start outlining your Q4 planning.

I enjoy taking walks during my lunch. Being located in the heart of downtown Chicago means that these walks are incredibly scenic: I catch tourists taking selfies in front of […]

Although paid placements can have a record-shattering ROI for advertisers (as one luxury brand retailer learned when they decided to have a paid placement campaign) many advertisers are highly nervous […]

In this month’s Industry Insights we take a close look at how ad blockers are on the rise, but affiliate publishers need not be afraid thanks to the benefits of […]