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FitFlop launches Superwomen campaign and exclusive promotion for affiliates

By Rakuten Advertising | February 15, 2017

From high-achieving women who wear FitFlop™ on a regular basis to the millions of everyday women loyal to the brand, 2017 is the year FitFlop celebrates the lives and achievements […]

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Insights

Jeff Ma on Blackjack and Succeeding in Marketing with Data and Analytics

By Rakuten Advertising | February 9, 2017

Jeff Ma, a member of the MIT Blackjack Team, gave a keynote at Symposium Scottsdale 2017 discussing the importance of data in marketing. Learn how data can help you make better […]

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News

Q&A: 8 FTC Disclosure Answers for Affiliate Marketing Advertisers

By Rakuten Advertising | January 30, 2017

Disclosure is a two-way street, meaning that advertisers and publishers both need to know about disclosures in content in order to be successful in affiliate. In this blog post expert […]

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News

Thank You for Making Rakuten Affiliate Network #1 for the 6th Year in a Row!

By Rakuten Advertising | January 17, 2017

Thank you for making Rakuten Affiliate Network the #1 affiliate network for the unprecedented 6th year in a row!

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Insights

Case Study: A Cyber Monday Decline? What That Means for All of 2017

By Rakuten Advertising | January 12, 2017

Cyber Monday 2016 was one for the record books, but behind the records being set that day there were red flags that marketers need to be aware of. In this […]

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Insights

9 Must-Know Millennial Shopping Trends & Marketing Strategies of 2017

By Rakuten Advertising | January 11, 2017

Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other […]

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Marketing Strategies

8 Success Strategies for Product Placement Campaigns

By Rakuten Advertising | January 5, 2017

2017 will be an important year for content. With customers looking for more authentic, trustworthy ways to research products, advertisers looking to partner with content creators will find themselves in […]

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News

7 Must-Know Answers About Disclosure/Compliance in Affiliate Publishing

By Jennifer Moor | January 3, 2017

In 2017 advertisers and publishers are going to look towards various types of content to help boost their affiliate efforts. This movement will result in more sponsored content and product […]

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Insights

Case Study: Late Holiday Shoppers – Everything You Need to Know for Late-Season Success

By Rakuten Advertising | December 1, 2016

Black Friday and Cyber Monday have come and gone, but the shopping season is just getting underway. In this case study, we take a look at the post-Cyber Week holiday […]

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Insights

Using Data to Understand the True Value of Coupon Sites

By Rakuten Advertising | November 28, 2016

Affiliate Myth Buster: Using Data to Understand the True Value of Coupon Publishers Whether they’ve received a code via email or found it on a coupon site, online shoppers are now […]

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