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Insights

Industry Insights: The Price of Ad Blockers, Influencers, and Page Abandonment

By Rakuten Advertising | August 4, 2016

In this month’s Industry Insights we take a close look at how ad blockers are on the rise, but affiliate publishers need not be afraid thanks to the benefits of […]

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Insights

5 Questions to Help You Analyze Past Q4 Performance

By Rakuten Advertising | August 2, 2016

Start leveraging data from previous Q4 publishing efforts to gain a better understanding of what your customers do and don’t want. Use this guide to ask yourself five questions that […]

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Insights

3 Holiday Shopping Trends on the Rise in 2016!

By Rakuten Advertising | August 2, 2016

The holiday season is continuing to evolve as consumers develop new ways to shop and pick up their products, use different devices during their shopping process, and find different and […]

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Marketing Strategies

Case Study: How Luxury Brands Succeed in Affiliate Marketing

By Rakuten Advertising | July 27, 2016

Luxury Brands have a lot of strength and opportunity in affiliate marketing, but many brands don’t realize their full potential for success. In this case study, the Rakuten Affiliate Network […]

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Marketing Strategies

Prime Opportunity: How to Beat Amazon on Prime Day 2016

By Rakuten Advertising | July 5, 2016

Last year, Amazon’s Prime Day gathered a lot of attention, plenty of flak from customers, and a ton of sales. On July 12, Prime Day will return, and customers will […]

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Insights

Industry Insights June 2016: Affiliate Influencers, Investing Strategies, & Media Behaviors

By Rakuten Advertising | June 29, 2016

How much are influencers in affiliate marketing worth? There’s no question that publishers have a reach into certain audiences, but the influence they have within those communities is just as […]

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Events

Golden Link Awards 2016: And The Winners Are…

By Jill Wahlen | June 29, 2016

The 14th annual Golden Link Awards have come and gone, leaving a new list of incredible publishers and advertisers in its wake. This year’s ceremony was emceed by celeb comedian […]

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News

Use Your Affiliate Links On Pinterest… Again!

By Rakuten Advertising | June 28, 2016

Pinterest announced in May that they will be accepting affiliate links in their Pins again. What does this mean for you? You are now able to continue making great content […]

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Insights

Authenticity Matters: Reddit Co-Founder Shares His Marketing Insights

By Rakuten Advertising | June 23, 2016

Reddit co-founder Alexis Ohanian shares the importance of being authentic in marketing – why it’s important, how it resonates with consumers, and what he went through to learn these lessons.

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