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Marketing Strategies

7 Advertiser Affiliate Marketing Strategies to Ace Back to School Marketing

By Rakuten Advertising | July 6, 2017

Back to school season is here once again! As an affiliate marketing advertiser, are your back to school marketing strategies ready?

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Marketing Strategies

Prime Day 2017: 5 Strategies To Help Ensure Your Brand Gets the Spotlight On Amazon’s Prime Day

By Rakuten Advertising | July 5, 2017

Amazon’s Prime Day is back for a third year. Prime Day is a huge opportunity for affiliate advertisers and publishers – if they know what will work and what won’t. […]

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Events

Congratulations to the 2017 Golden Link Award Winners!

By Rakuten Advertising | July 5, 2017

Rakuten Marketing’s 15th Annual Golden Link Awards were held on June 26, 2017 at the Edison Ballroom. The evening honored the innovators, visionaries and digital marketing leaders who captivate millions […]

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Marketing Strategies

Drive Back-to-School Sales with Strategic Display Ads

By Rakuten Advertising | June 28, 2017

For students, summer means lazy days at the pool, outings to the park and vacations across the country. For advertisers, it means prepping for the peak days when parents, students […]

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Marketing Strategies

Mobile Devices are Taking Off in Travel Verticals

By Rakuten Advertising | June 26, 2017

The travel industry is seeing growth in sales coming from mobile devices. What does this mean for affiliate marketers?

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News

Announcing Multiple Product Feeds

By Rakuten Advertising | June 20, 2017

At Rakuten Marketing, we are constantly improving our technology to make affiliate marketing for advertisers and publishers easier than ever. As a feature enhancement to our existing Merchandiser Feeds, we […]

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Insights

Online Advertising Needs a Change – Join our Effort to Save The Web

By Alissa Degreef | June 20, 2017

Rakuten Marketing has released its latest Rakuten Marketing Insights report, Consumer Online Ad Sentiments: What Needs to Change About Online Advertising. The research reveals global consumer attitudes about online advertising, […]

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News

New Instagram Tool Helps With Influencer Marketing Disclosure Transparency

By Rakuten Advertising | June 16, 2017

The importance of disclosing sponsored content on Instagram can’t be overstated. With influencer marketing on the rise and visual content becoming so important to the consumer, Instagram is the perfect […]

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Marketing Strategies

8 Essential Back to School Shopping Trends and Marketing Strategies

By Rakuten Advertising | June 7, 2017

School’s out for the summer, but back to school marketing plans are starting right now. Back to school shopping will kick off in July, and marketers will need to be […]

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Insights

Network Trends: 2017 Father’s Day and Graduation Season Strategies!

By Rakuten Advertising | May 31, 2017

In this edition of Network Trends, we look at data-driven marketing strategies you can leverage in your affiliate program for graduation season and Father’s Day!

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