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Marketing Strategies

7 Must-Know Affiliate Publisher Strategies for Back to School Marketing

By Daniel James | June 22, 2017

Back to school shopping is a critical shopping period for consumers. Whether this is your first year as an affiliate publisher, or you’re a seasoned veteran looking for ideas and […]

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News

Announcing Multiple Product Feeds

By Jamie Rademacher | June 20, 2017

At Rakuten Marketing, we are constantly improving our technology to make affiliate marketing for advertisers and publishers easier than ever. As a feature enhancement to our existing Merchandiser Feeds, we […]

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Insights

Online Advertising Needs a Change – Join our Effort to Save The Web

By Alissa Degreef | June 20, 2017

Rakuten Marketing has released its latest Rakuten Marketing Insights report, Consumer Online Ad Sentiments: What Needs to Change About Online Advertising. The research reveals global consumer attitudes about online advertising, […]

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News

New Instagram Tool Helps With Influencer Marketing Disclosure Transparency

By Daniel James | June 16, 2017

The importance of disclosing sponsored content on Instagram can’t be overstated. With influencer marketing on the rise and visual content becoming so important to the consumer, Instagram is the perfect […]

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Marketing Strategies

Take Back to School to the Next Level through PPC

By Lauren Bennett | June 13, 2017

School is out and summer is here! This can only mean that we Digital Marketing gurus have already finalized all back-to-school marketing plans, right? Maybe not, but with these takeaways […]

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Marketing Strategies

8 Essential Back to School Shopping Trends and Marketing Strategies

By Daniel James | June 7, 2017

School’s out for the summer, but back to school marketing plans are starting right now. Back to school shopping will kick off in July, and marketers will need to be […]

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Insights

Network Trends: 2017 Father’s Day and Graduation Season Strategies!

By Daniel James | May 31, 2017

In this edition of Network Trends, we look at data-driven marketing strategies you can leverage in your affiliate program for graduation season and Father’s Day!

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News

Influencer Perspective into Influencer Marketing

By Jamie Rademacher | May 25, 2017

According to Nielsen, a staggering 92% of consumers would likely follow a recommendation of an influencer over a brand advertisement or celebrity endorser.

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Events

2017 Golden Link Award Finalists and Choice Awards!

By Jamie Rademacher | May 25, 2017

The 2017 Golden Link Awards are almost here! With a month until our award show we are excited to share with you the 2017 finalists and the opportunity to vote for […]

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News

Content vs. Clickbait: Facebook’s Clickbait Crackdown & How to Make Sure Your Content Stands Out

By Daniel James | May 23, 2017

Facebook is pushing back against clickbait with more targeted approaches. Ensure your content isn’t confused with clickbait in Facebook’s new initiative by learning what they’re changing and the best practices […]

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