Skip to content
Rakuten Advertising Blog
The Global Leader for Marketing and Advertising Insights
Search results for: publishers
Insights

13 Halloween Shopping Trends for Scary-Good Marketing Strategies

By Rakuten Advertising | September 20, 2016

Halloween season is here, and shoppers are looking for the best deals on costumes, decorations, and candy that they can get! Understanding how consumers shop this year is just as […]

Read More
News

Learn More About Curate and Automate

By Rakuten Advertising | September 14, 2016

Today we’re announcing the full release of new affiliate marketing technologies, Curate and Automate, which empower brands and publishers with increased product optimization and revenue performance. Both technologies offer unique […]

Read More
Marketing Strategies

11 Fundamentals of Influencer Marketing

By Rakuten Advertising | September 7, 2016

Influencer marketing is quickly on the rise as one of the hottest trends in marketing and advertising today, and those in the affiliate channel already have a leg up in […]

Read More
Marketing Strategies

Cheat Sheet: The One-Sheet Guide to Q4 Planning Resources & Strategies

By Rakuten Advertising | August 29, 2016

  In the time it takes to heat up leftovers in the microwave, you’ll have all the quick-tips, reports, and metrics needed to start outlining your Q4 planning.

Read More
Insights

Case Study: Improving ROI and Avoiding Pitfalls with Paid Placements

By Rakuten Advertising | August 18, 2016

Although paid placements can have a record-shattering ROI for advertisers (as one luxury brand retailer learned when they decided to have a paid placement campaign) many advertisers are highly nervous […]

Read More
Insights

Industry Insights: The Price of Ad Blockers, Influencers, and Page Abandonment

By Rakuten Advertising | August 4, 2016

In this month’s Industry Insights we take a close look at how ad blockers are on the rise, but affiliate publishers need not be afraid thanks to the benefits of […]

Read More
Marketing Strategies

Case Study: How Luxury Brands Succeed in Affiliate Marketing

By Rakuten Advertising | July 27, 2016

Luxury Brands have a lot of strength and opportunity in affiliate marketing, but many brands don’t realize their full potential for success. In this case study, the Rakuten Affiliate Network […]

Read More
Marketing Strategies

Prime Opportunity: How to Beat Amazon on Prime Day 2016

By Rakuten Advertising | July 5, 2016

Last year, Amazon’s Prime Day gathered a lot of attention, plenty of flak from customers, and a ton of sales. On July 12, Prime Day will return, and customers will […]

Read More
Insights

Industry Insights June 2016: Affiliate Influencers, Investing Strategies, & Media Behaviors

By Rakuten Advertising | June 29, 2016

How much are influencers in affiliate marketing worth? There’s no question that publishers have a reach into certain audiences, but the influence they have within those communities is just as […]

Read More
Events

Golden Link Awards 2016: And The Winners Are…

By Jill Wahlen | June 29, 2016

The 14th annual Golden Link Awards have come and gone, leaving a new list of incredible publishers and advertisers in its wake. This year’s ceremony was emceed by celeb comedian […]

Read More