Rakuten Advertising Blog
May 13, 2020
Marketing Strategies How to Leverage Multi-Touch Commissioning to Identify and Reward Top of Funnel Publishers
The consumer journey is more complex today than ever before.
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May 5, 2020
News Rakuten Advertising – Publisher Payment Update
Rakuten Advertising is excited to announce that we have transitioned our payment provider and expanded our publisher payment capabilities.
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April 27, 2020
Insights Affiliate Marketing 101: What is Affiliate Marketing?
Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel.
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April 22, 2020
Insights Global Vertical Trends Signal Evolving Market Needs
Over the course of the past week, there has been a string of good news stories from around the world.
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April 14, 2020
News What Brands Need to Know About Full Third-Party Cookie Blocking and ITP 2.3
Data privacy has been top of mind with most of us in the digital space over the past few years.
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March 25, 2020
Marketing Strategies How to Adjust Your Digital Marketing Strategy Quickly
Health and safety are top of mind with all of us during the COVID-19 pandemic. In our personal and our professional lives, just about everyone has had to make adjustments.
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March 12, 2020
Marketing Strategies How to Get More Out of Your Affiliate Program Using Trademark Plus
Just because you’ve stopped starting all your emails with “Happy New Year” doesn’t mean you should stop exploring new digital marketing strategies.
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March 9, 2020
News Announcing the Rakuten Advertising Agency Program
From award-winning customer support to innovative technology, our agency support team has one goal in mind for our valued agency partnerships – success.
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February 25, 2020
News Spring Cleaning Your Affiliate Program
Punxsutawney Phil has predicted an early spring, which means spring cleaning is just around the corner.
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February 20, 2020
News Navigating Tracking Prevention Technologies
Update: On July 28th, 2020, Firefox released its latest browser update which includes additional protections against cookie tracking.
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February 20, 2020
News Rakuten Advertising’s Julie Van Ullen Named to IAB Board of Directors
Rakuten Advertising is honored to have our Managing Director of North America Julie Van Ullen named to the Interactive Advertising Bureau (IAB)’s Board of Directors.
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February 11, 2020
News Rakuten Marketing is Now Rakuten Advertising. Here’s Why.
Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the needs of our growing client base.
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