Rakuten Advertising Blog

Events

2021 Global Retail Calendar

As e-commerce adoption continues to accelerate globally, the number of retail events for brands to consider partaking in has rapidly increased.
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News

Rakuten Advertising’s Insights and Analytics Portal Helps You Act on Trends Quickly

Identifying and acting on trends within your digital marketing channels is crucial to staying ahead in today’s hyper competitive online world.
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Marketing Strategies

2021 New Year’s Resolutions for Affiliate, Display, Publishers, and Search

Making New Year’s resolutions is a time-honored tradition. The turning of the page on our calendars represents an opportunity to start fresh, to build on our successes from the previous year and to make resolutions to improve upon our shortcomings.
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News

Thank You for Making Us the #1 Affiliate Network for the 10th Year in a Row!

We are excited and honored to be voted the top affiliate network for the 10th consecutive year by you, our partners and peers in the digital marketing industry. We have also been named the best affiliate network for advertisers.
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Loans Canada
Insights

Publisher Spotlight: Loans Canada

Tell us more about your company: We launched Loans Canada (SID 3766911) in 2012 as a way for Canadians to search for consumer loan options beyond payday loans. At the time, the online loan space in Canada was dominated by payday loan companies. As pioneers in our space, we played a major role in making […]
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Gen Z female consumers purchasing from a laptop after experiencing affiliate personalisation and audience targeting.
Insights

2020 Cyber Week (and more) Recap

Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week than any other week in 2020, despite the fact that brands have been making an effort to spread deals throughout the holiday season.
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Insights

New and Notable Publishers on the Rakuten Advertising Network December 2020

Christmas is just days away. The good news? We’ve got some early presents for you to unwrap! Meet our New and Notable Publishers for December.
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Marketing Strategies

YouTube: Why Advertisers Should Press Play in Q4

People are spending more time at home and because of that, they’re also spending more time streaming video online.
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News

New and Notable Publishers on the Rakuten Advertising Network November 2020

We are heading into the home stretch of 2020, but there’s still plenty of time to grow your publisher network and reach new audiences. Learn more about the new and notable publishers on our network for November.
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Insights

How the Role of Compliance Has Evolved in 2020 for Financial Advertisers

If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer.
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News

Publisher Spotlight: Smarter Loans

Smarter Loans (SID: 3753065) is Canada’s loan comparison website and financial directory. Launched in 2016, we currently work with over 50 of the top financial brands in Canada, including banks, credit unions and fintech companies.
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News

New and Notable Publishers on the Rakuten Advertising Network for October 2020

Holiday deals have already begun, and now is the time to start revving up your holiday marketing plans. Here are some new and notable publishers on our network that you should consider connecting with to help achieve your fourth quarter marketing goals.
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