Search results for: 'trends'

Being able to demonstrate return-on-investment (ROI), track and report on activity is one of the first things we’re taught to do as marketers. However, it’s no longer enough to merely report on performance.

It’s hard to believe that another year is ending with many people looking back on the year that was and forward to what’s to come. And at the risk of sounding like a broken record, 2023 promises to be another year that keeps everyone on their toes.

Making New Year’s resolutions is a time-honored tradition. The turning of the page on our calendars represents an opportunity to start fresh, to build on our successes from the previous year and to make resolutions to improve upon our shortcomings.

We had the opportunity to sit down with Bianca Mitchell, Partnerships Director at Savings.com to hear about the exciting innovations that Savings.com has been accomplishing within the coupon space and their latest fundraising initiative, SavingsCARES.

Now that we've entered the 2023 holiday shopping season we are exploring key trends and insights into pre-holiday shopping trends. Despite economic changes, holiday spending remains strong, with an increasing trend towards early shopping.

In October and December 2022, we surveyed 15,000 US Consumers about their holiday shopping plans. Then, after all the celebrations ended and the holiday decorations came down, we followed up with another short survey to see if their anticipated spending and gifting went according to plan.

Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week than any other week in 2020, despite the fact that brands have been making an effort to spread deals throughout the holiday season.

Rakuten International's Optimism event, held in sunny Carlsbad, California, marked a triumphant return with nearly 1,000 global attendees. This year's theme, "Fueling Meaningful Connections," was brought to life through a series of engaging panels, keynote speeches, and networking opportunities. The event celebrated the best in affiliate marketing, offering insights and innovations from industry leaders and fostering powerful partnerships across the globe.

As we unwrap the insights for Cyber Week 2023, we got the gift of good news: Rakuten Advertising’s US clients and partners outperformed and outdelivered this holiday shopping season. We saw significant growth year-over-year for clients in key retail verticals including apparel, accessories, footwear, and home improvement as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2023!

To give financial advertisers in affiliate marketing a competitive edge, we surveyed 500 Canadian consumers in 2023 to discover what matters most to them when researching new financial services. Below you’ll find key insights that we discovered.

This year’s Cyber Week 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers. Overall, among the top categories on the Rakuten Advertising Network, the sales for home goods, luxury, jewelry, and travel ranked the highest for this season.

2022 was undoubtedly another year of plot twists in 2022 – but this doesn’t have to be a negative, if you flip the switch you’ll see the challenges as opportunities. And the Rakuten Advertising team are here to help. We've put in the groundwork to prepare you for the busiest retail peaks of the year.