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Insights

Rakuten Marketing Radio: Understanding a Digital Audience & Their Behaviors

By Rakuten Advertising | October 12, 2017

In the latest episode of Rakuten Marketing Radio, we discuss your digital audiences – from how to understand them to what their behaviors can tell you about them and your […]

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Insights

LOIT Sees 45% Digital Sales Growth with Affiliate À La Carte Marketing Services

By Rakuten Advertising | May 8, 2017

Luxury lifestyle and fashion retailer, LOIT, turned to affiliate marketing with two goals in mind: increase sales and amplify brand recognition. LOIT looked to Rakuten Affiliate Network’s À La Carte […]

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Marketing Strategies

Introducing the ‘2021 Digital Trends’ Report

By Rakuten Advertising | February 18, 2021

A new year brings with it new trends and opportunities in digital marketing. After a tough year where we all had to find new ways to navigate this new world, […]

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News

Get More Out of Your Q4 Affiliate Marketing with Placements Marketplace

By Rakuten Advertising | September 22, 2020

With most advertisers and publishers looking to partner in the crucial fourth quarter, paid placements are a critical component of a digital marketer’s holiday strategy.  Yet, for many, managing paid […]

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Insights

Affiliate Marketing 101: What is Affiliate Marketing?

By Rakuten Advertising | April 27, 2020

Affiliate marketing is a primary focus here at Rakuten Advertising. Every now and again, it’s good to get a refresher course on the nuances of the channel. That’s why starting […]

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Insights

The Rakuten Advertising Direct to Consumer Report: Uncovering How Consumers Engage with Digitally Native Brands

By Rakuten Advertising | March 31, 2020

Direct-to-consumer brands (D2C), which we define as ecommerce companies founded online that sell products directly to consumers without relying on third party retailers, have had a significant impact on the […]

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News

Rakuten Marketing is Now Rakuten Advertising. Here’s Why.

By Rakuten Advertising | February 11, 2020

Rakuten Marketing has long established itself as one of the most innovative companies in ad tech and digital commerce, evolving and advancing over the past 24 years to meet the […]

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Marketing Strategies

How to Grow Men’s Athletic Apparel Lines with Affiliate Marketing

By Liz Nordlinger | February 5, 2020

The men’s athleisure market is heating up fast, and brands are looking to cash in — here’s how to grow men’s athletic apparel line with affiliate marketing. Business intelligence firm […]

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Marketing Strategies

How Travel Marketers Can Leverage Affiliate Marketing to Increase Bookings

By Rakuten Advertising | February 4, 2020

Digital ad spending in the travel space has grown exponentially over the past five years. eMarketer projects that travel advertisers in the US will spend $12.97 billion on digital advertising in […]

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Marketing Strategies

Optimize Your Digital Ad Spend to Win Over Last-minute Holiday Shoppers

By Rakuten Advertising | December 18, 2019

Cyber Week has come and gone, but there’s still time to win over holiday shoppers who haven’t finished all of their purchasing. Brands still can optimize their digital ad spend […]

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