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Tax free holidays can help retailers reach more back-to-school shoppers

By Rakuten Advertising | July 29, 2019

Brands, it’s time to pick up your pencils and take notes, because we have a quick lesson for you on how tax free holidays will help you reach more back […]

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Insights

Month by Month Back-to-School Consumer Shopping Trends

By Alissa Degreef | June 3, 2019

With back-to-school shopping beginning as early as June, it’s crucial for marketers to understand overall and month-to-month trends to properly optimize and execute their marketing strategies. Examining 2018 back-to-school (June […]

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Marketing Strategies

Tips to Making the Most out of Back-to-School Marketing Efforts: Infographic

By Alissa Degreef | May 21, 2019

With Mother’s Day over, Father’s Day and Back-to-School are right around the corner! Check out our 2019 back-to-school infographic providing tips on how to maximize sales during the back-to-school season, which […]

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Insights

4 Consumer Shopping Trends Shaping the Back-to-School Shopping Period

By Rakuten Advertising | May 8, 2019

According to eMarketer, consumers are beginning to shop earlier than July, lasting through September. This makes the back-to-school shopping period longer than the holiday shopping season! With this lucrative shopping […]

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Insights

Back-to-School Vertical Trends Every Marketer Should Know

By Alissa Degreef | August 8, 2018

The back-to-school season has already begun but there are still two full months of shopping to prepare for. From basic school essentials like pens, pencils and backpacks to shopping for […]

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Marketing Strategies

7 Back-to-School Marketing Tips for Influencers and Content Marketers

By Rakuten Advertising | August 6, 2018

Back-to-school season is in full swing. From backpacks and notebooks to laptops and beauty products, there’s no shortage of needed school essentials. This time of the year is especially critical, […]

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Insights

Infographic: It’s Time To Start Thinking About Back-To-School

By Rakuten Advertising | May 14, 2018

The back-to-school shopping season is right around the corner! it’s important to be prepared for when shoppers begin to research and purchase their back-to-school needs. Take a look at the […]

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Insights

Infographic: Back-to-School is Upon Us

By Rakuten Advertising | July 11, 2017

With July 4th come and gone, the back-to-school shopping season is upon us, and shoppers will soon start making their purchases. Check out the infographic below, showing last year’s peak […]

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Marketing Strategies

Drive Back-to-School Sales with Strategic Display Ads

By Rakuten Advertising | June 28, 2017

For students, summer means lazy days at the pool, outings to the park and vacations across the country. For advertisers, it means prepping for the peak days when parents, students […]

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Marketing Strategies

How to Win Over Back-to-College Shoppers

By Rakuten Advertising | August 8, 2018

In a recent survey on eMarketer, it was discovered that 75% of back-to-college shoppers won’t start their college shopping until at least a month before school starts, and 34% wait […]

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