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News

New and Notable Publishers on the Rakuten Advertising Network for June 2020

By Rakuten Advertising | June 4, 2020

Rakuten Advertising’s extensive publisher network is the gold standard in the affiliate marketing industry, connecting our advertiser clients with millions of interested and engaged consumers 24 hours a day, 7 […]

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Marketing Strategies

How to Leverage Multi-Touch Commissioning to Identify and Reward Top of Funnel Publishers

By Rakuten Advertising | May 13, 2020

The consumer journey is more complex today than ever before. With the advent of influencer marketing and large media houses becoming publishers in affiliate networks, top of funnel partners are […]

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Marketing Strategies

2020 New Year’s Resolutions for Affiliate, Display, Search and Publishers

By Rakuten Advertising | January 16, 2020

The start of a new year brings with it a blank slate both personally and professionally. Now that you’re back and recharged after the holidays, it’s the perfect time to […]

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Insights

Make Q1 2020 Marketing Efforts Successful for Financial Advertisers

By Rakuten Advertising | December 9, 2019

The beginning of the year is a great opportunity for financial marketers to reach new audiences who align with different products. While card issuers traditionally see portfolio growth from balance […]

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Marketing Strategies

Health and Wellness Marketers Grow Sales Through Affiliate Marketing

By Rakuten Advertising | November 13, 2019

During Q4, most people are focused on buying gifts for others in their lives to celebrate the holidays. After the holidays pass, however, many are going to be seeking out […]

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Insights

Four Marketing Insights to Prepare for the 2019 Holiday Season

By Rakuten Advertising | September 10, 2019

Preparations for the 2019 holiday season are well underway across the retail industry as digital marketers build plans that they hope will land them on shoppers’ “nice” lists this year. […]

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News

Finding the Right Customers for Branded and Specialty Credit Cards

By Alissa Degreef | August 16, 2019

For all businesses, gaining quality leads that turn into lifetime customers is the most essential part of creating a successful business. Each type of business defines what a quality lead […]

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News

The Importance of a Fully Optimized Commissioning Strategy

By Alissa Degreef | June 19, 2019

Building successful partnerships includes developing innovative ways for brands and affiliates to work together to drive sales. By employing a commissioning strategy based on data-driven insights, advertisers can effectively control […]

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Insights

How Cross-Channel Marketing Strategies Increase Digital Performance

By Alissa Degreef | April 17, 2019

The advertising world is an ever-changing, complex industry, and marketers today must understand the benefits of diversifying marketing efforts. From influencer marketing to display, affiliate and paid search, it can […]

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News

Publisher Partner Spotlight: CouponCause

By Rakuten Advertising | November 5, 2018

Q: Tell us a little about CouponCause. A: CouponCause (SID: 3087095) launched in 2013 and quickly became a Platinum Publisher in the Rakuten Marketing Affiliate Network. We host offers from […]

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