Rakuten Advertising’s extensive publisher network is the gold standard in the affiliate marketing industry, connecting our advertiser clients with millions of interested and engaged consumers 24 hours a day, 7 […]

The consumer journey is more complex today than ever before. With the advent of influencer marketing and large media houses becoming publishers in affiliate networks, top of funnel partners are […]

The start of a new year brings with it a blank slate both personally and professionally. Now that you’re back and recharged after the holidays, it’s the perfect time to […]

The beginning of the year is a great opportunity for financial marketers to reach new audiences who align with different products. While card issuers traditionally see portfolio growth from balance […]

During Q4, most people are focused on buying gifts for others in their lives to celebrate the holidays. After the holidays pass, however, many are going to be seeking out […]

Preparations for the 2019 holiday season are well underway across the retail industry as digital marketers build plans that they hope will land them on shoppers’ “nice” lists this year. […]

For all businesses, gaining quality leads that turn into lifetime customers is the most essential part of creating a successful business. Each type of business defines what a quality lead […]

Building successful partnerships includes developing innovative ways for brands and affiliates to work together to drive sales. By employing a commissioning strategy based on data-driven insights, advertisers can effectively control […]

The advertising world is an ever-changing, complex industry, and marketers today must understand the benefits of diversifying marketing efforts. From influencer marketing to display, affiliate and paid search, it can […]

Q: Tell us a little about CouponCause. A: CouponCause (SID: 3087095) launched in 2013 and quickly became a Platinum Publisher in the Rakuten Marketing Affiliate Network. We host offers from […]