Search results for: acquisition
27 results for 'acquisition'
May 18, 2023
Insights Publisher Spotlight: Savings.com Introduces Affiliate Fundraising Initiative: SavingsCARES
We had the opportunity to sit down with Bianca Mitchell, Partnerships Director at Savings.com to hear about the exciting innovations that Savings.com has been accomplishing within the coupon space and their latest fundraising initiative, SavingsCARES.
July 2, 2020
News New and Notable Publishers on the Rakuten Advertising Network for July 2020
Summer is heating up and our network continues to grow as publishers see the quality of our advertisers and the results we can deliver for them. Here’s a look at some of the new and notable publishers on the Rakuten Advertising network for July.
June 18, 2020
Marketing Strategies Commissioning Strategies: Providing Publisher Incentives That Align with Brand Objectives
In 2019, our affiliate product team released features that expanded an advertiser’s ability to create variable commissioning structures for their offers.
May 23, 2022
Marketing Strategies Reengaging Consumers with Affiliate Marketing
For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising.
April 22, 2022
Marketing Strategies Earth Day 2022: A Partnership for the Planet
The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.
June 7, 2021
News Join Us in Spreading the Love During Pride Month
We love all love and believe all love is equal. This month, we’re celebrating Pride, unity, and the LGBTQQIP2SAA community, its cultures, and its rights.
February 22, 2024
Marketing Strategies The Affiliate Marketing Shopper Part 2: Loyalty Shoppers
We recently performed a comprehensive 18-month study, surveying 15,000+ online shoppers on their habits when buying online, with a focus on online coupons and rewards, cashback sites, budget planning, and online shopping behaviors. In the second part of our three-part series, we explore the loyalty and reward shopper and what they really value.
May 13, 2022
Insights Transforming Compliance for Financial Services
With the pandemic accelerating interest in online banking, brands in the financial services industry are spending more on digital advertising than ever.
April 12, 2023
Events Hitting the Magic City: Highlights from PI Live Miami 2023
Just last week, our teams attended PI Live, hosted by Hello Partner , where we joined changemakers, e-commerce brands, and publishers in the Magic City of Miami. The event featured three jam-packed days of networking, insightful discussions, and networking opportunities where we could work hard while enjoying all that Miami had to offer.
October 24, 2022
Events DealMaker Canada 2022 Recap
Rakuten Advertising held DealMaker Canada in person for the first time in three years on October 13th, 2022 with the theme “doing business shouldn’t be this much fun.”
November 17, 2020
News New and Notable Publishers on the Rakuten Advertising Network November 2020
We are heading into the home stretch of 2020, but there’s still plenty of time to grow your publisher network and reach new audiences. Learn more about the new and notable publishers on our network for November.
September 30, 2020
News Rakuten Advertising and Rakuten Rewards Team Up to Create Personalized Rewards
An effective cash back offer that resonates can mean the difference between whether or not a shopper converts, especially during the crucial holiday shopping season.