Rakuten Advertising Blog

DealMaker Canada 2025 was a standout among Canadian affiliate events, bringing together top advertisers, publishers, and agencies for two days of networking, learning, and dealmaking. Read our full recap of this leading affiliate event in Toronto!

Americans are booking boldly and demanding obvious value. Our latest survey reveals who really sways decisions (think Google Reviews and creators), when they convert (often inside a month), and where they buy—plus the partner plays that turn intent into revenue.

The 2025 tariff landscape presents both challenges and opportunities for e-commerce. A data-driven, strategic approach is essential for navigating this complex environment. By understanding the impact of tariffs on different sectors and timing marketing efforts effectively, retailers can position themselves for success in the holiday season and beyond.

Diversify your affiliate program and watch your performance soar! Our Q2 Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.

Think influencers are just for trendy brands and Gen Z? Think again—creators are the ultimate secret weapon for launching new products, sparking discovery, and driving sales across all ages and categories.

We are honored to announce the 2025 Rakuten Optimism Golden Link Award finalists! A huge congratulations to everyone nominated. Rakuten is thrilled to announce that the Golden Link Awards will be held in person this year at Optimism in May 2025.

In a world where consumers increasingly vote with their wallets, Earth Day 2025 presents a pivotal opportunity for brands and publishers alike. This isn't just another marketing moment. It's a chance to demonstrate an authentic commitment to sustainability.

Short-form video isn’t just trendy—it’s the secret sauce to making your brand unforgettable. From TikTok to TV ads, find out why this bite-sized content is stealing the show and how you can jump in for maximum impact!

Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.

The 2025 Rakuten Optimism Golden Link Award nominations are officially open! Help us honor the best and brightest in affiliate marketing by submitting a nomination today. The Golden Link Awards will take place at Optimism 2025, register today to secure your spot to Optimism and the Golden Link Awards!

Move over mega-influencers; micro-influencers are stealing the spotlight with their authentic vibes, niche expertise, and sky-high engagement rates. If you're ready to turn small followings into big results, it's time to make these relatable powerhouses the MVPs of your marketing strategy.

Trust is the secret ingredient of influencer marketing—it’s what turns a campaign into a connection and followers into lifelong fans. When brands focus on authenticity and real relationships, they tap into the kind of trust that keeps audiences coming back for more.