Rakuten Advertising Blog

With summer fast approaching, check out this great new publisher on our platform. Partner with them today to bring some heat to all your summer campaigns.

This year, on June 23rd Rakuten Advertising will host Digital DealMaker, a first of its kind virtual event experience. This one-day event will mimic what previous attendees experienced in-person only now, guests will be able to attend from the comfort of their own homes.  Our network of top performance marketers will sport their best Zoom meeting attire at […]

Despite last year’s lockdowns which brought increases in online shopping, 54 percent of shoppers were still making purchases primarily in stores.  

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse for gifts online, or message friends and family.

From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships - success. Our Agency Services Program provides our affiliate agency partners with the necessary solutions, tools and support to fuel consistent growth for their clients. 

Spring has sprung, and with it brings two excellent new publishers to our platform. Get in touch with them to learn more about how you can develop a profitable partnership to support your spring and summer shopping campaigns.

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become two different business people, each talking to colleagues and streaming the news to stay up to date on the markets.

Industry leader Anthony Capano named North America Managing Director of Rakuten Advertising Rakuten Advertising is proud to announce that Anthony Capano has been appointed as Managing Director of North America, and Rakhee Jogia will succeed Capano as International Managing Director. Together, Rakhee and Anthony will focus on growing Rakuten Advertising’s global performance marketing networks and […]

Advertising strategies that truly connect with consumers are pivotal to the success of any ad campaign.

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like Intelligent Tracking Prevention, has brought many challenges to the digital industry.

Founded in 2007, Rakuten Viki is the leading video streaming platform for Asian entertainment. 

A new year brings with it new trends and opportunities in digital marketing. After a tough year where we all had to find new ways to navigate this new world, we are introducing the 2021 digital trends and uncovering possibilities in the digital marketing space to stay ahead of your competition and have a productive year.