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Insights

Network Trends: Mother’s Day 2017 Affiliate Marketing Strategies

By Rakuten Advertising | April 27, 2017

Learn how to build an effective Mother’s Day marketing strategy in the affiliate marketing channel with projections and a look back at Mother’s Day 2016.

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Insights

“A Deal Just for You”: Personalization Marketing With Affiliate Coupon

By Rakuten Advertising | February 20, 2017

Advertisers: Learn how to create coupon offers and leverage affiliate partnerships to create a personalized shopping experience for your customers in this blog post. Personalization isn’t a new concept in […]

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Insights

Case Study: A Cyber Monday Decline? What That Means for All of 2017

By Rakuten Advertising | January 12, 2017

Cyber Monday 2016 was one for the record books, but behind the records being set that day there were red flags that marketers need to be aware of. In this […]

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Insights

9 Must-Know Millennial Shopping Trends & Marketing Strategies of 2017

By Rakuten Advertising | January 11, 2017

Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other […]

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Insights

[Infographic] 2016 State of Affiliate Email Marketing

By Rakuten Advertising | November 4, 2016

With the holidays are coming up, both advertisers and publishers need to be prepared in every way possible – including communication. The infographic below details everything advertisers and publishers need […]

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Marketing Strategies

5 Secrets: How Advertisers Can Build Brand Awareness in Affiliate

By Rakuten Advertising | October 19, 2016

A brand awareness strategy is crucial for advertisers who want to make sure that their brand and products are known and recognizable by their customers. With holiday shopping starting, this […]

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Insights

13 Halloween Shopping Trends for Scary-Good Marketing Strategies

By Rakuten Advertising | September 20, 2016

Halloween season is here, and shoppers are looking for the best deals on costumes, decorations, and candy that they can get! Understanding how consumers shop this year is just as […]

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Insights

Advertiser Network Trends: Thanksgiving, Black Friday, & Cyber Monday 2016 Strategies for Success

By Rakuten Advertising | August 31, 2016

Black Friday and Cyber Monday are fast approaching, and very soon a majority of consumers will start shopping for the holidays and looking for deals. In this advertiser edition of […]

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Marketing Strategies

Cheat Sheet: The One-Sheet Guide to Q4 Planning Resources & Strategies

By Rakuten Advertising | August 29, 2016

  In the time it takes to heat up leftovers in the microwave, you’ll have all the quick-tips, reports, and metrics needed to start outlining your Q4 planning.

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Insights

5 Questions to Help You Analyze Past Q4 Performance

By Rakuten Advertising | August 2, 2016

Start leveraging data from previous Q4 publishing efforts to gain a better understanding of what your customers do and don’t want. Use this guide to ask yourself five questions that […]

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