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Marketing Strategies

11 Fundamentals of Influencer Marketing

By Rakuten Advertising | September 7, 2016

Influencer marketing is quickly on the rise as one of the hottest trends in marketing and advertising today, and those in the affiliate channel already have a leg up in […]

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Holiday Survival Guide To Dominate Q4: Exclusive Webinar With Google

By Jessica Henry | August 23, 2016

It’s the happiest season of them all! Well, at least for marketers who have a comprehensive strategy in place to capitalize on shoppers. For those wondering what the most important […]

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Industry Insights: The Price of Ad Blockers, Influencers, and Page Abandonment

By Rakuten Advertising | August 4, 2016

In this month’s Industry Insights we take a close look at how ad blockers are on the rise, but affiliate publishers need not be afraid thanks to the benefits of […]

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Industry Insights June 2016: Affiliate Influencers, Investing Strategies, & Media Behaviors

By Rakuten Advertising | June 29, 2016

How much are influencers in affiliate marketing worth? There’s no question that publishers have a reach into certain audiences, but the influence they have within those communities is just as […]

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