We’re happy to welcome Paris-based Nextperf to the growing Rakuten Marketing family. The Nextperf team spans France, Germany, Brazil and the US, with 44 employees and a portfolio of nearly 1,000 clients. Its advanced machine learning and dynamic creative optimization will enhance the award-winning Rakuten Marketing advertising technology, which shapes consumer ad experiences, in real time, to improve multi-channel performance.  

“Rakuten Marketing highly values technological innovation, and continuously evaluates how we can improve and advance our offerings,” said Rakuten Marketing CEO, Tony Zito. “We welcome Nextperf as a strategic addition to our technology and an anchor for expanding our presence in Europe.”

Nextperf clients will benefit from the global presence of Rakuten Marketing, and access to its multi-channel solutions, including the global affiliate network, Cadence attribution tool, rich data intelligence and automated social advertising on Facebook, Instagram and Twitter.