Rakuten Marketing’s innovative marketing solutions continue to rack up high profile recognition within the digital marketing industry.
Hazen is being recognized for helping Black Diamond expand its dynamic search ad campaigns. By implementing Google’s “Categories” targeting feature, Hazen was able to work with Black Diamond to generate 150% more impressions in a three day span in August than they had in the previous 28 days combined.
“Receiving this award would undoubtedly be the highlight of my career so far. It would be a testament to the power of a great team and a culture that encourages employees to constantly challenge ‘best practices’,” Hazen said. “We should always be testing and pushing the limits of our opinions, not just professionally, but personally as well. Receiving this award would reinforce the power of testing previously accepted notions.”
The 2019 US Search Awards will be hosted on Wednesday, October 9 at the SLS Las Vegas Hotel & Casino during Pubcon Las Vegas.
Separately, Affiliate Summit East announced that Rakuten Marketing has been shortlisted for a Pinnacle Award for Network of the Year. Rakuten Marketing client FitFlop was also shortlisted for Advertiser of the Year.
The Pinnacle Awards, which will be handed out on Tuesday, August 13th at Affiliate Summit East in New York City, recognize excellence in the affiliate marketing industry. Affiliate Summit East will draw thousands of digital marketers to the New York Marriott Marquis hotel for three days of workshops and networking.
“We are thrilled to see the hard work of our teams at Rakuten Marketing and our valued client FitFlop being recognized by the industry,” said Julie Van Ullen, General Manager of Rakuten Marketing for the U.S. “The strength of our affiliate network is unparalleled in the industry. This nomination is validation of the fact that we are continuing to stay two steps ahead of where the industry is heading through harnessing the best of both human and machine.”