Rakuten Advertising: Q1 Affiliate Partner Spotlight

The most powerful affiliate programs thrive on discovery. At Rakuten Advertising, we’ve watched the world’s best brands transform their performance by embracing diverse publisher models. They understand that different publishers reach different audiences in different ways. And the impact is powerful.

As today’s consumers navigate a complex digital journey before purchasing, they seek inspiration from new platforms. They turn to creators and content publishers for validation and source the best incentives from across the web. Limiting your affiliate program to a small number of publisher types means missing crucial touchpoints along the path to purchase.

Our latest Affiliate Partner Spotlight highlights innovative up-and-coming publishers on our network. They’re creating fresh approaches to audience engagement, developing new technologies, and pioneering content formats that capture attention in unexpected ways.

Ready to discover new publishers for your program? Let’s explore the rising stars on the Rakuten Advertising Network.

Dianomi

Dianomi is a leading native advertising platform that delivers premium lifestyle and business ad inventory in brand-safe, contextually relevant environments. Integrated with 320+ tier 1 publishers, including major finance and lifestyle sites, and ensure your content reaches the right audience at the right time.

With 8.4 billion+ monthly ad impressions and 5.3 million+ clicks, Dianomi’s highly engaged audience drives real performance. Their 16.7% click-to-action ratio showcases the effectiveness of thier targeting, helping brands achieve both awareness and conversion goals.

Dianomi offers cohort based targeting, first party audience insights and transparent media spend, ensuring 100% of your budget goes directly towards your campaign for maximum efficiency and scale.

Join top global brands leveraging Dianomi’s native advertising to drive engagement, brand awareness and results across sectors such as Luxury, Lifestyle, Business, Finance, Technology, Travel, Interiors, Jewellery, Watches, Health, Beauty, Food, Drink, Automotive and more.

SourceKnowledge

SourceKnowledge is an ad network dedicated to helping e-commerce brands increase visibility and drive revenue through premium advertising placements. They leverage direct relationships with top-tier publishers across multiple channels, including content sites, comparison shopping engines, deal sites, shopping apps, and BNPL programs. With a curated portfolio of 5000+ publisher sites, they generate over 250 million clicks per month, reaching audiences in 20+ countries—primarily in the US, UK, and Germany. Our goal is to connect brands with high-quality traffic sources that deliver real results.

Aven Financial

Aven serves the most valuable consumers in America- prime homeowners. Aven Advisor is the fastest growing financial advisor app in the US, with 200K+ users, #1 time spent per month of leading financial advisor apps. Aven Advisor is free, providing financial advisory, from credit score tracking to product recommendations. The Aven credit card is a home equity backed VISA credit card.

Aven has a 4.9 on TrustPilot, and the highest NPS in the industry. It is partnered with major banking partners throughout the US. Aven’s advisory include former CEOs of Fannie Mae, former CEO of Freddie Mac, and former the Federal Reserve board of governors.

Aven would like to feature your products, in the advisor marketplace, in-feed ads, and rewards for Aven cardholders. Aven will pass on commissions to end users.

Anchor by Motom

Transform your influencer and affiliate relationships with brand-exclusive, white-labeled storefronts, customized and curated by your creator network, powered by Anchor by Motom.

Motom empowers your team to manage and scale your influencer marketing efforts, capturing and evaluating creator partnerships holistically – from social impressions to sales attribution with access to first-party consumer data. Fine-tune collaborations at-scale and optimize your budget to drive measurable impact at every step.

Used by industry leaders, Anchor storefronts emphasize authentic, intuitive social shopping. Easy for brands to scale; easy for creators to use; easy for customers to shop –– Anchor storefronts have increased creator conversion rates up to 10x.

With all heavy lifting done by Motom’s team and you providing the affiliate connection, brands can get up and running in less than a week. 

Linktree

Linktree is the leading platform for Link in Bio solutions, with over 60 million users globally. They empower users to consolidate their online presence and audience in one convenient location, making it easier to share and monetize their content. As the most popular link in Instagram bios, Linktree surpasses the next five competitors combined. In fact, Linktree receives over 4,500 times more monthly traffic than its closest competitor.

Leveraging the power of their rapidly expanding and influential platform, they’re transforming the way creators and brands connect. Creators can now seamlessly showcase products and collections directly on their Linktree, streamlining the journey from engagement to conversion. At the same time, brands can engage with audiences earlier in the funnel. Through our social commerce initiative, Linktree Shops, brands gain access to fresh and unique creator audiences, amplifying their reach and enhancing their affiliate marketing efforts.

Locker

Locker is a tool at the intersection of fashion and technology reimagining how consumers (curators), and brands discover and engage with each other through community-driven influence and data. Locker is a Chrome extension, mobile app and platform where consumers curate their most wanted items into collections giving brands a window into the consumer journey and intent. In being a peer-to-peer discovery platform for consumers, Locker creates an irreplaceable brand awareness tool for brands where our over 200K curators inspire and get inspired by one another. They enable brands to invest back into their consumers through perks and rewards building stronger loyalty amongst brands and consumers. 

TVScientific

tvScientific is the first patented, performance advertising platform built for Connected TV, making TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a fully managed solution custom-built for performance marketers on a cost-per-outcome (CPO) basis that simplifies and automates optimized TV buying, leveraging massive data to prove the actual value of TV advertising.

The platform reaches 95% of ad-supported video on demand audiences using proprietary, deterministic ID technology to measure ad exposure to outcome in a radically transparent and scalable way.tvScientific’s groundbreaking technology connects impressions to conversions with granular, timestamp-level reporting, effectively transforming CTV from a branding play into a lower-funnel, performance-driven channel.

tvScientific integrates with Rakuten Advertising allowing advertisers to leverage the power of CTV without disrupting established workflows. This innovative approach revolutionizes CTV advertising, providing clients with unparalleled transparency, efficiency, and measurable results.

Kard

Kard is a performance marketing platform that helps brands acquire new customers, drive loyalty, and increase revenue — without wasted ad spend. By embedding targeted cash back offers into banking apps, rewards platforms, and fintech ecosystems, Kard connects merchants with high-intent Gen Z and Millennial shoppers at the moment they’re ready to buy.

Their 100% pay-for-performance model ensures brands only pay for verified purchases (not impressions). With Kard’s rewards structure, you can:

• Build targeted, cascading offers to reward existing customers and reinvigorate lapsed customers.
• Localize offers to reach and engage diverse communities.
• Send seasonal offers for high-spend holidays or back-to-school shopping to boost AOV.

High-performing advertisers know that publisher diversity is about strategic advantage. By incorporating emerging publishers alongside established partners, you create a program that adapts to changing consumer beahviors and captures opportunities other miss.

Want to make the most of our diverse affiliate network?  Let’s connect!