Rakuten Advertising has released some exciting new products throughout 2021 that enhance the visibility and performance of affiliate and media campaigns.  Designed to drive the industry forward and improve efficiencies, each release works to support advertisers and publishers in achieving their goals. Today we explore the benefits of these products and features.  

LoopMe Brand Lift Survey Measurement  

Agencies and brands can measure awareness, consideration, and purchase intent using the newly launched LoopMe Brand Lift Survey. Loopme Brand Lift Survey shows the impact of branding efforts across Rakuten TV, Rakuten Viki, Rakuten Viber and Rakuten France. Brand Lift helps advertisers align their campaigns with marketing goals such as brand awareness.    

PMP Best Practice – Rakuten Exchange 

Rakuten Exchange makes it easier for agencies and brands to buy advertising inventory across Rakuten-owned businesses. The Exchange also means publishers can sell their ad inventory on the platform through real-time auctions. The robust digital marketplace is the only direct source for accessing inventory on Rakuten-owned and operated media properties.  

Audience Validation – Comscore 

Rakuten Viber, Rakuten Viki, and Rakuten France now validate all audiences and traffic with Comscore, one of the most respected names in data analytics. Media buyers can purchase ads across Rakuten’s properties with confidence and build accurate audience lift forecasts. The addition of Comscore harmonizes Rakuten’s brand safety measurement and audience validation across media offerings with a single, trusted, global partner. 

Rakuten Advertising Affiliate and Performance Solutions  

IAP – Overall Insights: trends, benchmarking, forecasting 

The Insights and Analytics Portal (IAP) is Rakuten Advertising’s unified reporting and analytics solution. IAP delivers transparent, actionable cross-channel insights that enable advertisers to optimize performance across their digital ecosystem. 

Trends: 

Advertisers can use trend cards to uncover in-channel and cross-channel performance insights across affiliate, display, search, and paid social. The trend analysis report allows advertisers to compare channels to discover weekly, monthly and yearly performance trends, including visits, clicks, AOV, and ROI. 

Benchmarking: 

Advertisers can access customized benchmarking visualizations to compare their performance to competitors.  

Forecasting: 

Advertisers can generate performance predictions for affiliate campaigns if they’ve generated sales data with Rakuten Advertising for at least a year. Advertisers can input budget information to acquire a forecast summary and visualizations for key performance metrics for a future time frame. 

Subnetwork Transparency  

Subnetwork Transparency gives advertisers and publishers greater insight into what drives performance and gets the most value from their marketing spend. Advertisers can view the quality of traffic driven to sites and identify publishers that drive higher-value customers.  

Developer Portal – new APIs  

Publishers can leverage Rakuten Advertising’s Developer Portal to tailor the shopping experience. Developer Portal allows publishers to serve personalized offers, automate processes and streamline program management with advertisers. The portal improves the user experience by helping publishers understand the purpose of APIs and non-API services and utilize them for their accounts. 

LeadsRx  

Rakuten Advertising partnered with LeadsRx to provide clients with an objective view of attribution. LeadsRx includes a variety of technologies to map the entire customer journey for online and offline events. Advertisers can see when consumers visit web pages, engage with marketing campaigns, view ads, and complete a purchase. Additionally, the dashboard displays conversion segmentation, attribution summaries, marketing touchpoint performance, content frequency, ROAS and acquisition costs. 

VIP Influencer  

With the Rakuten Advertising VIP Influencer offering, advertisers can leverage Rakuten’s VIP Services, where teams will plan and run influencer campaigns from start to finish. Through Rakuten’s partnerships with multiple influencer services, advertisers can find new influencers, create an ambassador program and work with sub-networks.  The flexible approach means advertisers can achieve their goals no matter their budget or experience in the influencer space.  

Shopify 

Advertisers can leverage Rakuten Advertiser’s Shopify App to automate the process of onboarding. This process helps advertisers find publishers to partner with, launch campaigns more quickly and create their product feeds. 

Advertiser Dashboard Updates 

Rakuten Advertising has rolled out a series of enhancements for the Advertiser Dashboard. These include the addition of Promotional Events that enable advertisers to upload promotional event calendars that can help improve campaign performance forecasting, Unified Login to improve account security and user experience improvements to the header navigation. 

Personalized Rewards 

Rakuten Advertising and Rakuten Rewards partnered to enable clients to leverage dynamic commissioning structures and personalized offers based on customer status, category, and product type. The robust technology includes tools for campaign management, reporting, and CRM file management. The self-service capabilities have generated up to 4x return on ad spend for advertisers 

Rakuten Card Linked Offer Network  

Rakuten Card Linked Offers drives traffic and sales through customer reward programs by promoting offers to over 100M consumers across publishers’ digital properties and rewarding them for purchases. Advertisers in the US and Canada can acquire new customers, re-engage lapsed customers, and drive more traffic and sales, while publishers can develop new revenue streams.  

For more information about Rakuten Advertising products and features, reach out to your account representative or visit rakutenadvertising.com to speak to an expert