The end of retail’s busiest season means that all of us have time to reflect on all we accomplished in 2019 and what we want to improve upon in 2020.
Enter: The famed New Year’s resolution.
Just about everyone has made a New Year’s resolution but research shows that few ultimately wind up sticking to them.
The New Year’s resolutions you make in your personal life can be hard to stick to if they’re not realistic. Making resolutions in your professional life that are realistic and easy to stick to can help you advance your career and grow your business.
With that in mind, here are some new year’s resolutions for digital marketing professionals that are easy to apply in 2020.
Learn a new digital marketing skill
Are you a strong affiliate marketer who wishes they knew a bit more about search? Good at building relationships with influencers but wish you knew more about developing effective display campaigns?
A new year is the perfect time to get started learning those skills or beefing up your knowledge base in areas where you’re not as strong. As ecommerce continues to evolve, the professionals that wind up getting prime jobs are going to be the ones that have a broad knowledge base and are able to synergize marketing channels to ensure that costs are low and return on investment is high.
Spend some time taking inventory of where you’re at career wise and where you want to be by this time next year. Be honest in your self assessment on which areas of your job that you’re strong in and which skills you’d like to learn in order to get better at your job. Schedule some time to meet with an industry colleague who you view as being knowledgeable in an area where you’re not. You’d be surprised by how willing established professionals are to share what they’ve learned throughout their career and to pick your brain in order to get better at their own jobs.
Listen to your customers
Advertisers have a plethora of information about their customers at their disposal, and one of the most valuable pieces is the customer review.
Analyze customer reviews on product pages to find common threads about what your customers liked and what they didn’t. Take stock of those comments and identify ways that you can build upon the things that they liked and improve upon the things they didn’t. Reach out to the reviewers who may have made interesting or thought-provoking points to see if they’d be willing to have a longer conversation about their experience with your brand.
Word of mouth drives online purchasing decisions because people value authenticity in the digital space. Taking an active listening approach to your customers will show your existing customer base that you’re willing to learn from your mistakes as a business while at the same time increasing the likelihood that you’ll be creating a positive first impression with new visitors.
Create more – and better – content
As the old saying goes, the squeaky wheel gets the grease. The brands who will succeed online in 2020 and beyond are going to be the ones that entertain and engage shoppers at all stages of the sales funnel.
Make it your goal to create more and better content in 2020. This could include launching a blog that you update a couple of times a week that informs your audience about new products or things that your company is doing. It could involve experimenting with Instagram stories or other emerging social media tools to help better tell your brand’s story. Or, it could involve prioritizing snackable product videos that show a customer more about how your products should best be used.
Customers are spending more time online and many are consuming branded content. By doing a better job of telling your own story as a brand, you’re increasing the chances of being in a potential shopper’s path to an online purchase during the earlier stages.
Our experts can help turn your digital marketing resolutions into reality. Contact us today to find out how.