In the latest episode of Rakuten Marketing Radio, we discuss your digital audiences – from how to understand them to what their behaviors can tell you about them and your marketing strategies.

How well do you understand your digital audience?

Let’s face it: the digital community is huge. With over 3 billion internet users around the globe (and counting!), and things like personalized experiences becoming more an expectation than a novelty, online audiences are some of the most diverse and complex people you can market towards.

To get a better understanding of digital audiences and their behaviors, we sat down with Clayton Margeson, Business Development Manager at Rakuten Marketing, to talk about who makes up a digital audience, how to identify a potential troll, what an audience’s behaviors tell us about them, and how to communicate with customers both directly and through your marketing channels.