Image of Alyssa Lecesse smiling with text including "Stylight" and "Alyssa Leccese, Lead Partner Growth Manager"

Rakuten Advertising was thrilled to get the chance to chat all things online shopping with the US Lead Partner Growth Manager for Stylight, Alyssa Leccese! Alyssa talks about the importance of social media for affiliate, how Stylight has captured the eye of major retailers and some surprising industry verticals that she sees entering the affiliate arena.

Tell us a little bit about Stylight.

Founded in 2008, Stylight has been in the affiliate industry for 14 years and is the world’s leading online search platform for fashion, beauty, and design.

We help online shoppers in 16 countries worldwide search more than 1,500 online shops at once and compare prices of more than fifty thousand brands. With one easy click, the users that show an interest in our partners’ products are redirected to their online shop’s page.

Our users simply proceed with their order on the partner’s website, increasing direct sales, traffic and brand awareness for their business.

We are active in 16 markets with 160 million yearly shoppers. Our users are, on average, 65% female and 35% male, with the highest share between ages 25-34. Almost half (49%) of them are shopping for premium or luxury brands on Stylight. Our core verticals are fashion, beauty, and design.

What sets you apart from publishers in your category?

Stylight is an exciting company because we are partner-first and solutions-based. We are focused on the success of our partners by helping them acquire new shoppers and boost revenue through product listings and content placements.

How do you help advertisers add value and drive incrementality?

We offer product listings on our site, enabling brands and retailers to acquire new shoppers, grow their revenue and reach their full market potential. We offer additional visibility to our partners through special placements which highlight their products for seasonal events as well as all year round. Finally, we offer advertising solutions, including a variety of branded content options to our valued partners as well as to partners not on Stylight. Through our pre-qualified traffic, we can offer our partners an average return on investment of four.

What excites you about the affiliate marketing industry and where it’s headed? What new innovations will we see from you this year?

For Stylight specifically, we’re currently working on exciting user interface improvements. I know UI is often seen as more customer-oriented than business-oriented, but we’re sure that by offering an experience as flawless as possible to our users, their pre-qualification will increase, and we will therefore bring even better results for the brands and retailers listed on Stylight.

The Affiliate Marketing industry will continue to grow as shoppers continue to interact with the digital world via social media and e-commerce. We’ve seen a real boom for livestream shopping in the last couple of years, and influencer marketing keeps gaining momentum as well, so it’s fair to expect social commerce sales to thrive in the next decade. I can also imagine that within affiliate marketing programs, some sectors will experience significant growth. Fashion, of course, comes top of mind when thinking of affiliate marketing, but we can expect sports and beauty to flourish in the coming years.

Why did you choose to partner with Rakuten Advertising?

We have been working with Rakuten Advertising for quite some time! We chose to work with Rakuten Advertising initially because they are one of the leaders in the industry and offer a global approach. The team at Rakuten Advertising is forward-thinking and is always available to support our business as we continue to grow and develop our partnerships!

Read more of our Publisher Spotlight series on our blog!